Press Releases
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First-of-its-Kind Study Ranks Digital Competence of Prestige Brands in China
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According to a new, first-of-its-kind study released today by NYU Stern, digital competency is the key to success in the world’s fastest growing market, China. The study ranks the digital competence of 100 prestige brands in China, scoring each brand against more than 100 qualitative and quantitative data points, and is assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble or Luddite.
Press Releases
—

According to a new, first-of-its-kind study released today by NYU Stern, digital competency is the key to success in the world’s fastest growing market, China. The study ranks the digital competence of 100 prestige brands in China, scoring each brand against more than 100 qualitative and quantitative data points, and is assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble or Luddite.