Experience Stern | News & Events

Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"

Excerpt from Travel Weekly -- "'The first hurdle for Marriott is getting people to understand and embrace the name, which will require far more spending and time than most people think,' Adamson said. 'Because what is Bonvoy? They're creating a brand out of what we call an empty vessel. It has no inherent meaning, so this is really going to take some old-fashioned brand-building in an era when most companies don't have the budgets or the time to do that.'"

Excerpt from CNN -- "'Risk-taking is much more important than in the past, because the pace of industry and innovation we have now is unprecedented,' said Zur Shapira, professor of entrepreneurship and management at New York University. 'You have to take risk.'"

Excerpt from Tech Economy -- "'This is what I call "Using AI to mine 9 Forces" which include context, location, time, saliency, crowdedness, weather, trajectory, social, and omni-channel. These are what will influence the ways ads are deployed and how technology is being used in that ecosystem.'"

Today, the NYU Stern School of Business Center for Sustainable Business and IRI® released the findings of a new U.S.-based study and established the Sustainable Market Share Index™, an in-depth analysis of consumer purchases of products that are marketed for their sustainable attributes.  The research finds that sustainability-marketed products are responsible for more than half of the growth in consumer packaged goods (CPGs) since 2013.

Excerpt from AFP -- "Baruch Lev, an accounting professor at New York University, said big mergers like Kraft Heinz usually underperformed, undermining the logic of further deal-making by the company."

Excerpt from OZY -- "'They should provide an in-home customer experience that Amazon can’t compete with,' says Adamson. Some retailers are trying to do at least the first part of what Adamson proposes."

Excerpt from the CNN -- "'The advertising strategy is "definitely bold on the part of the leadership,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school. 'If they want to be considered as trendsetters as they once had been, they need to embrace that sort of boldness.'"

Excerpt from The New York Times -- "Because our data are managed by one of these companies — companies that also sold us all the A.I.-powered stuff in our homes — we are unwittingly choosing our tribes. Without realizing it, you are already a Google family or an Apple family or an Amazon family."

Excerpt from The New York Times -- "'Facebook has all this data that you don’t realize they have,' said Scott Galloway, professor of marketing at NYU’s Stern School of Business, and author of 'The Four: The Hidden DNA of Amazon, Apple, Facebook and Google.' 'They know you better than your doctor, priest and rabbi.'"

On March 8, 2019 the social enterprise student organizations of New York University’s Leonard N. Stern School of Business, School of Law, and Robert F. Wagner Graduate School of Public Service will host the 9th Annual NYU Social Innovation Symposium (SIS).

Excerpt from The Economist -- "A study by David Yermack of NYU Stern School of Business found that returns to investors in firms that allow such flights are 4% lower per year than in other companies."

Excerpt from Brisbane Times -- "These findings contradict the prevailing view that speaking up carries a 'high level of risk, causing others to view the employee as threatening or disloyal, and negatively affecting ratings of job performance.'"

Excerpt from The Economic Times -- "'Ultimately, all private equity money needs exit. If the public market mood darkens, it will have a ripple effect that goes all the way through the PE and VC ecosystems,' said Aswath Damodaran, professor of finance at the New York University Stern School of Business."

Excerpt from Bloomberg -- "'HBO has been the ultimate Gordian knot,' says Jamyn Edis, a former vice president of HBO’s consumer technology group who’s now an adjunct professor at New York University’s Stern School of Business. 'It’s been a seemingly intractable set of problems: long-term contracts written before the dawn of digital, 30-year-career executives with no incentive to hurt the Time Warner cash cow, an institutional distaste for technology—"we’re in the content business"—and the internecine tribal warfare typical of any organization.'"

Excerpt from CNN Business -- "Growing numbers of Americans are renting everything from clothes to cars, explained Ari Ginsberg, professor of entrepreneurship and management at NYU'S Stern School of Business. ... 'You can either join or get run over,' said Ginsberg. 'If you don't do it, your competitor is going to.'"

During the fall 2018 semester, a group of NYU Stern MBA students including Gabriel Ng (MBA/MPA ‘19), Su-Kyong Park (MBA ‘20) and Kinni Shah (MBA ‘19), took part in a Stern Solutions experiential learning project focused on the cost of recruiting migrant workers in Qatar.

Excerpt from the The Statesman -- "Adam Alter, author of the best selling book, Irresistible, informs us that most people devote between one and four hours on their phones daily and others far longer across the globe. These people also spend an average of a quarter of their waking lives on their phones, which is more time than any other daily activity they engage in except sleeping."

Excerpt from Yahoo Finance -- "Social media companies that are already deleting propaganda from foreign actors also need to erase false or misleading content that originates in the United States, rather than just pushing it to the margins of their platforms, a new report released Tuesday said. 'We urge them to add provably false information to the removal list,' said a report from New York University’s Stern Center for Business and Human Rights."

Excerpt from Find MBA -- "'We are in constant conversation with the business community to ensure our curriculum meets the evolving needs of the sector,' says Beth Briggs, assistant dean of career services at NYU Stern School of Business in New York City."

Excerpt from MiM Guide -- "'Big data collection and analysis has precipitated a profound change in the way companies conduct their business and has consequently triggered a seismic shift in skillsets professional accountants must possess to be successful,' says Alex Dontoh, director of Stern’s MS in Accounting course. ... Rabia Ahmed, executive director of MBA admissions at Stern, says: 'We are looking for students who exhibit strong IQ and EQ — the combination of intellectual and interpersonal skills needed to be successful in business.'"

On Wednesday, March 6, NYU Stern's Center for Global Economy and Business hosted a fireside chat with Former U.S. Treasury Secretary Robert E. Rubin. Professor Kim Schoenholtz, the Center’s director, led the conversation, which was introduced by Dean Raghu Sundaram. 

Excerpt from CNN -- "...there's another reason why some people are trying to say we should rethink the trade with China, and that's because some people in the United States have gotten huge gains from the trade, others have not enjoyed the same benefits. So, they're saying, 'We need to redress this imbalance,' but it's not realistic to say, 'We're going to use a treaty with another country to solve an internal problem.' So, that's a problem that people should address with an internal policy in the United States."

Excerpt from Bloomberg Businssweek -- "A new report by the Center for Business and Human Rights at New York University’s Stern School of Business argues that the platforms should indeed remove material that is 'provably untrue,' rather than just demote or annotate it as some do now. Anything that’s in the gray area between true and false could remain, it says."

Professor Xi Chen, NYU Stern assistant professor in the department of Technology, Operations, and Statistics, has been recognized by the National Science Foundation (NSF) with its Faculty Early Career Development Award (CAREER).