Faculty News

Professor Arun Sundararajan is interviewed about the changing future of employment

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Excerpt from NPR -- "'Twenty years from now, I don't think a typical college graduate is going to expect that full-time employment is their path to building a career,' Sundararajan says. He says that will ultimately lead to many other changes, from education to social structures and public services."
Faculty News

Professor David Yermack is interviewed about Stern's strength in fintech and the growing student interest in his course on the subject

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Excerpt from the Financial Times -- "NYU Stern, [Yermack] says, was in the right place to develop expertise — close to a culture of fintech entrepreneurship around Union Square and, what he calls, the 'legacy banks' of Wall Street that were looking for qualified staff for their new blockchain applications. His course was a gamble: three years ago it started with 30 students; this year 100 are enrolled. Next year, between 200 and 300 will take it."
Faculty News

In an op-ed, Professor Michelle Greenwald discusses how the availability of consumer data and channels has influenced brand marketing

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Excerpt from Forbes -- "Among the most difficult, strategic and important tasks for marketers is deciding the optimal number of target personas and the criteria for defining them because it majorly affects brand positioning, and budget and talent resource allocations."
 
Faculty News

Professor Constantine Yannelis is interviewed about the impact of the government shutdown on the economy

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Excerpt from The Washington Post -- "'States can really do nothing to change the fact that federal employees aren’t receiving paychecks, and that will certainly be the biggest impact on the economy,' said Constantine Yannelis, a finance professor at New York University."
Faculty News

Professor Anindya Ghose explains how e-commerce firms in India can gain a competitive edge

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Excerpt from the Economic Times -- "'It will be important for Indian ecommerce retailers to implement a mobile shopping experience which uses local payment methods, local shipping and returns, and a localised checkout which calculates duties and taxes,' says Anindya Ghose, a professor at New York University's Stern School of Business."
Faculty News

Professor Stijn Van Nieuwerburgh is interviewed about the impact Amazon's new headquarters will have on the surrounding real estate

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Excerpt from CNNMoney -- "'If you are in a larger house and ready to downsize or move, this will be a pure gain for you,' said Stijn Van Nieuwerburgh, professor of finance and director of the Center for Real Estate Finance Research at New York University Stern School of Business."
Faculty News

Professor Gary Simon is quoted in a story on accurate predictions “The Simpsons” made about the future

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Excerpt from Mic -- "'The example … is that The Simpsons had something that looked much like an Apple Watch,' Gary Simon, a retired professor of statistics at New York University Stern School of Business, said in a Skype call. 'Well, you know, a communications device on the wrist goes back to Dick Tracy, and the features on the Apple Watch are not going to match exactly the features that The Simpsons would have had on the watch. You have to decide whether that’s an effective prediction or not,' Simon said."
Faculty News

Professor Robert Engle identifies potential future causes of volatility in financial markets

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Excerpt from Bloomberg -- “One of the most obvious events would be an indictment of the president. I’ve asked my friends, though, and they don’t seem to think it’ll be a very volatile moment. Maybe that’s consistent with the idea that volatility, or lack thereof, comes from Washington. I think more about geopolitical events: deterioration of conditions in the Middle East or North Korea. What really scares me the most is a cyberthreat. That countries could get into our computer system. That could produce a lot of volatility and damage our system.”
 
Faculty News

Professor Thomas Philippon's work on corporate investments is referenced

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Excerpt from the Financial Times -- "Two economists, Germán Gutiérrez and Thomas Philippon, have argued that corporate America is underinvesting. One reason is that companies are impatiently funnelling cash to investors and executives rather than take a long-term view."
Faculty News

Professor Scott Galloway is interviewed about Amazon's potential impact on the advertising industry, from his book, "The Four"

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Excerpt from Bloomberg -- "'Similar to the candy and magazine racks, which are the most valuable space in the store, Amazon is the most valuable space on the web because you are at the very bottom of the funnel,' says Scott Galloway, a marketing professor at New York University’s Stern School of Business and author of The Four: The Hidden DNA of Amazon, Apple, Facebook and Google."
Faculty News

Professor Arun Sundararajan explains why Uber's deal with Softbank is a win for the company

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Excerpt from CNBC -- "I think it's a huge win for Uber as a company, it's a really big win for their CEO and it puts the company on much more stable ground, puts to rest the boardroom battle that dominated the news in 2017...overall I think its a huge win for Uber. It's also a big win for Softbank because they are consolidating their position as the investor to go to globally for on demand mobility. They have majority or significant stakes in all the large ride sharing platforms in the world now."
Faculty News

Professor Roy Smith is interviewed about Goldman Sachs alumni serving on President Trump's administration

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Excerpt from The New York Times -- "[Gary Cohn] delivered the tax legislation,' [Smith] said. 'Whether you agree with it or not, he executed. That’s his skill. And he stood up to the president after Charlottesville. People respect that. I think he could leave now with his reputation intact.' Alone among the prominent Goldman alumni in the administration, Mr. Mnuchin seems likely to stay. 'He’s been a good and loyal employee,' Professor Smith said. 'But he’s more of a Hollywood person now. His reputation in the professional financial sector may not matter that much to him.'"
Faculty News

Professor Ralph Koijen's joint research on variable annuities is spotlighted

Excerpt from Insurance News Net -- "Pricing and hedging challenges attached to variable annuities (VA) with living benefits raises questions about their suitability for consumers in search of retirement income, according to a new study by a pair of economists. When insurers that sold VAs with living benefits saw the valuation of existing liabilities rise, they raised costs and trimmed benefits, the study found. Those liabilities rose with the falling stock market and lower interest rates after the financial crisis."
Faculty News

Professor Michael Jung's co-authored research on corporate venture capital investments is featured

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Excerpt from the Harvard Law blog -- "CVC investments are now at the highest levels since the dot com era. The motivating research questions we are interested in examining in this setting are: 1) how transparent are firms about their CVC investments, and 2) is CVC investing a productive use of a firm’s capital resources?"
Faculty News

Professor David Yermack explains how central banks could utilize blockchain

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Excerpt from the Washington Examiner -- "By processing payments through a blockchain, the Fed could cut out the middleman of banks. Everyone could have a deposit account directly with the Fed via the blockchain, allowing for faster payments and far greater control of prices by the central bank. 'If that occurs, the fractional reserve banking system may become a thing of the past,' Yermack said."
Faculty News

Professor Robert Salomon is interviewed about the possible breakup of GE

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Excerpt from The Wall Street Journal -- "'GE is a relic of a bygone era,' said Robert Salomon, a management professor at New York University’s Stern School of Business. Mr. Salomon said former GE CEO Jack Welch’s status as 'darling of Wall Street' in the 1990s allowed his pursuit of diversification to work when the same approach failed for many other managers and conglomerates."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on why some brands choose to express a political point of view

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Excerpt from Luxury Daily -- "'Considering that younger consumers have shown interest in citizenship and political engagement while many more issues that warrant debate have come to light, it seems that many more brands will openly embrace politics and confidently express their political views,' she said. 'In the end, this is preferable to making mistakes, which is what happens when brands avoid to clearly articulate what they stand for.'"
Faculty News

Professor Paul Hardart shares insights on the competition for viewers between Fox Business and CNBC

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Excerpt from Broadcasting & Cable -- "Paul Hardart, clinical professor of marketing at the Leonard H. Stern School of Business at New York University, mentioned a 'more populist' approach by Fox Business Network, while CNBC continues to broadcast to its affluent, well-educated investor base. 'Fox Business Network does seem to be talking up more of the political spectrum than CNBC,' he said."
Faculty News

Professor Constantine Yannelis discusses the recently-released statistics on underemployment in New York City

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Excerpt from The New York Post -- "'The numbers for New York City probably understate the problem, in that people probably have to leave the city if they are underemployed,' Yannelis added. 'It is not the kind of place to hang around, for instance, if you are unemployed, or in a job and not earning enough, because of the city’s high cost of living.'"
Faculty News

Professor Arun Sundararajan discusses how professional services will become a key element of the sharing economy in the coming year

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Excerpt from U.S. News & World Report -- "'I think a lot of people are surprised when I say law,' Sundararajan says. 'You think of this as a staid, full-time profession.' However, online platforms like UpCounsel allow lawyers to provide a variety of legal services on demand. Sundararajan sees the gig economy heading in a direction to allow professionals to create their own businesses and market them entirely online."
Faculty News

The launch of Professor Durairaj Maheswaran's new book, "Understanding Indian Consumers," is spotlighted

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Excerpt from India Education Diary -- "Oxford University Press, the world’s largest university press, today launched a new book titled 'Understanding Indian Consumers' by Durairaj Maheswaran and Thomas Puliyel, at an event hosted at the Indian School of Business (ISB), Hyderabad. The book focuses on the Indian market scenario and ways to attract the attention of the consumers."
Faculty News

Professor Anindya Ghose shared insights on mobile marketing, from his book, "Tap," in a Facebook Live interview

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Excerpt from Bookstr -- "The name of the book is 'Tap: Unlocking the Mobile Economy.' Why I call it Tap is consumers, we are always tapping on our phones and every time we tap on our phones, the phone is generating data about us. Whether it is location data or contextual data or data about the weather or crowdedness of where we are, all of this is being captured, and while sometimes consumers feel a little bit inhibited about what all of the companies are doing with the data, I essentially in my book talk about the massive upsides to both consumers and companies from monetizing that data to make our lives better."
Faculty News

Professor Scott Galloway reacts to Walmart's announcements about higher wages and closure of some Sam's Club stores

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Excerpt from The New York Times -- "'They snatched defeat from the jaws of victory,' Scott Galloway, a professor of marketing at New York University’s Stern School of Business, said in an interview. 'Walmart made a smart move in increasing wages and investing in human capital. Where they screwed up was politicizing it.'"
Faculty News

Professor Aswath Damodaran shares his outlook on bitcoin as an investment

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Excerpt from CNBC -- "'Will it end badly for some of the people involved? Absolutely. For those people who got on the bandwagon late and are playing the pricing game, for some of them, it's going to end badly,' he said."
Faculty News

Professor David Yermack is quoted in a feature story about the use of cryptocurrencies in Iran

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Excerpt from The Hill -- "Yermack said the transparency of many cryptocurrencies makes it easy to trace payments to their issuers. 'A lot of these currencies have blockchains that are completely transparent and you can monitor them,' Yermack said. 'It’s a double-edged sword. It gives liquidity to people in these countries but it also gives the government a way to prosecute them.'"

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