Articles about "sophie rifkin"

Center for Sustainable Business

GreenBiz: Green Marketing Can Boost Brands' Reach By A Third, Study Finds

"Effective environmental sustainability messaging in corporate communications can enhance brand reach among consumers by up to a third, according to new "first of its kind" research that demonstrates how 'the sustainability amplifier effect is real.'

 


Center for Sustainable Business
Amazon Worker

FORTUNE: Companies don’t know how to measure their human capital other than as a labor cost–and it’s hurting profits

Tensie Whelan and Ulrich Atz published a piece in Fortune on the inextricable relationship between human capital and the bottom line.


Center for Sustainable Business
Food and ag strats

NYU Stern Center for Sustainable Business and HSBC Bank USA Launch Framework to Drive Investment in the Food and Beverage Sustainability Initiatives, Maximizing Impact and Financial Returns

Estimated results from companies participating in the study - Anheuser-Busch (AB), Hero Group, and Ingredion - included nearly $60 million in net present value (NPV) over 10 years. 

Center for Sustainable Business
empowHER

NYU Stern Center for Sustainable Business is awarded its second grant from Visa Foundation for the EmpowHER sustainable finance program

NYU Stern Center for Sustainable Business is awarded its second grant from Visa Foundation for the EmpowHER sustainable finance program


Center for Sustainable Business
Tensie Bloomberg

Bloomberg TV interviews Tensie Whelan on food waste

CSB's Tensie Whelan was interviewed by Bloomberg TV for a segment on food waste. The piece discussed the environmental impact and upcycling solutions, while Whelan provides the financial perspective:

 


Center for Sustainable Business
002

Q&A with Tensie Whelan and Deloitte's Scott Corwin in the Wall Street Journal

The lack of measurement and tracking is a significant contributor to the tension we continue to see regarding whether sustainability is a must-have or a nice-to-have for companies,' says Whelan, who has developed a model for calculating a return on sustainability investments that has been tested in industry case studies. 'There’s very little data to inform the dialogue.'

Center for Sustainable Business
Patagonia

CNBC features CSB's Tensie Whelan on Patagonia as a model for profitable and responsible business

CSB Director Tensie Whelan was featured in a CNBC article on Patagonia setting an example for the juxtoposition of sustainability and profitability.

Center for Sustainable Business

Doing Good Can Make You Money | Innovation with Mark Peter Davis

CSB DIrector Tensie Whelan was recently featured as a guest on the podcast Innovation with Mark Peter Davis, Managing Partner of Interplay.