GreenBiz: Green Marketing Can Boost Brands' Reach By A Third, Study Finds

"Effective environmental sustainability messaging in corporate communications can enhance brand reach among consumers by up to a third, according to new "first of its kind" research that demonstrates how 'the sustainability amplifier effect is real.'


Global PR agency Edelman published findings from research carried out by New York University's Stern Center for Sustainable Business aimed at providing a best practice guide for environmental messaging for leading brands."


Read the full article here on GreenBiz.