Program Requirements
The Marketing program of study totals 60 credits: 9 credits in the core (probability, statistics, and microeconomics), 21 credits in the Marketing Program, 12 points in electives, and 18 in dissertation seminars. Prerequisites include: calculus, matrix algebra, microeconomics, macroeconomics, psychology or sociology, and accounting.
Year 1 (24 credits)
Fall: - Introduction to Theory of Probability - 3.0
- Microeconomic Decisions: Theory and Application or Microeconomics Decisions I - 3.0
- Odd years: Behavioral Applications in Marketing I - 3.0
- Even years: Behavioral Applications in Marketing II - 3.0
Spring: - Special Research Topics in Marketing - 3.0
- Statistical Inference and Regression Analysis - 3.0
- Odd years: Quantitative Applications in Marketing I - 3.0
- Even years: Quantitative Application in Marketing II - 3.0
- Elective - 3.0
Summer: - Independent Research project
Year 2 (24 credits)
Fall: - Even years: Behavioral Applications in Marketing II - 3.0
- Odd years: Behavioral Applications in Marketing I - 3.0
- Elective - 3.0
- Elective - 3.0
- Dissertation Seminar in Marketing* - 3.0
- Not a course, but interaction with faculty in preparation for proposal defense. Must have a total of 18 dissertation points before defending proposal.
Spring:
- Special Research Topics in Marketing - 3.0
- Odd years: Quantitative Applications in Marketing I - 3.0
- Even years: Quantitative Application in Marketing II - 3.0
- Elective - 3.0
- Dissertation Seminar in Marketing - 3.0
Summer: - Comprehensive Examination
Year 3 (12 credits)
Fall:- Dissertation Seminar in Marketing
Spring:- Dissertation Research
- Dissertation Proposal Defense
Year 4
Fall:- Dissertation Research
- Teaching
Spring:- Dissertation Research
- Teaching
- Dissertation Defense
