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Program Requirements

The Marketing program of study totals 60 credits: 9 credits in the core (probability, statistics, and microeconomics), 21 credits in the Marketing Program, 12 points in electives, and 18 in dissertation seminars. Prerequisites include: calculus, matrix algebra, microeconomics, macroeconomics, psychology or sociology, and accounting.

Year 1 (24 Credits)

Fall
  • Introduction to Theory of Probability - 3.0
  • Microeconomic Decisions: Theory and Application or Microeconomics Decisions I - 3.0
  • Odd years: Behavioral Applications in Marketing I - 3.0
  • Even years: Behavioral Applications in Marketing II - 3.0
  • Elective - 3.0
Summer
  • Independent Research Project

Year 2 (24 Credits)

Fall
  • Even years: Behavioral Applications in Marketing II - 3.0
  • Odd years: Behavioral Applications in Marketing I - 3.0
  • Elective - 3.0
  • Elective - 3.0
  • Dissertation Seminar in Marketing* - 3.0
  • Not a course, but interaction with faculty in preparation for proposal defense. Must have a total of 18 dissertation points before defending proposal.
Summer
  • Comprehensive Examination

Year 3 (12 Credits)

Fall
  • Dissertation Seminar in Marketing
Spring
  • Dissertation Research
  • Dissertation Proposal Defense

Year 4

Fall
  • Dissertation Research
  • Teaching
Spring
  • Dissertation Research
  • Teaching
  • Dissertation Defense

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