Research Initiatives

The NYU Stern Marketing Department strives towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom.
We are dedicated to understanding and improving marketing processes. NYU Stern Marketing is on the forefront of innovation.


Studying consumers' perceptions and behaviors regarding different brands

Consumer Decision Making & Choice

Delving into the psychological underpinnings of consumer decision making and choice

Consumer Measurement Effects

Gauging consumer perceptions, comprehension, and preferences

International Marketing

Analyzing cross-cultural market behavior

Media Research

Investigating the effects of multimedia on consumers

New Products & Innovation

Predicting the growth, sales pattern, and valuation of new products

Personal Influence & Environmental Effects

Examining how a consumer's individual and joint decisions are influenced


Measuring the power of advertisements


Exploring customers' reactions to market prices