Consumer Decision Making and Choice

Faculty have examined a variety of issues such as:
  • What are the biases resulting from decision making under uncertainty?
  • What is the effect of emotions on consumer judgments?
  • What are the effects of anticipated regrets on consumer choice?
  • What is the interaction between need states, consumption contexts, and product choice?
  • What are the effects of negative affective states on consumer judgments and choice?
  • What are the psychological underpinnings of consumer decision making and choice?
  • What are consumers’ desires for large assortments and their effects on consumer satisfaction?
  • How can econometric models be built based on determinants of consumer decision making?