Marketing Department

At NYU Stern, we strive for marketing excellence by conducting pioneering research on important topics relevant to industry and by tackling real-world problems in the classroom. Ranked as one of the top departments in the world based on research productivity, on average we publish over 100 articles every three years, about two-thirds of which are in top-tier scholarly journals. Many of these papers have won accolades in the field of Marketing. We have consistently kept pace with the ever-evolving academic landscape, not just by publishing in top journals, but also by shaping knowledge in the field as editors, associate editors, editorial board members, and directors of important professional organizations.

With 24 tenured/tenure-track faculty, 4 clinical faculty, 50+ adjuncts and 13 PhD students, we are proud to be a diverse, inclusive, and innovative team. We believe in the importance of having a strong cohort of junior faculty and continue to be committed to supporting and nurturing the new generation of scholars. NYU Stern Marketing’s faculty is committed to creating space for different voices to be heard, and, as a result, we have faculty from around the globe and from different walks of life. We also continue to boast the highest percentage of female full-time tenure track faculty among comparable marketing programs.

The diversity of our faculty’s research interests is evident in the books authored, the lectures given, the research published, best paper awards won and grants awarded. NYU Stern Marketing facilitates the exploration of topics in consumer psychology, judgment and decision making, quantitative marketing, social media, technology, and more. We encourage collaboration and engagement in cross-disciplinary research.

We offer courses for the undergraduate (including NYU’s most popular minor, Business of Entertainment, Media and Technology), full-time MBA, Langone MBA, executive MBA, and master’s programs. Our very successful Entertainment, Media and Technology, and the Luxury & Retail programs capitalize on our New York City location to foster symbiotic unions of industry and academia. Our new degree programs include the M.S. in Marketing and Retail Science (joint with NYU-Shanghai), as well as a focused MBA in Luxury & Retail.

Like other peer schools, we have overcome challenges associated with the aftermath of the pandemic with the cooperation of our faculty, instructors, and students, who have demonstrated incredible resilience, patience, and flexibility through this entire time. We are lucky to have such a dedicated community of both full-time and part-time faculty, students, and a terrific group of staff.

In the summer of 2024, we took on a major renovation of the department’s physical space to have better views of the Chrysler building as you exit the elevators on the 8^th floor of Tisch hall, new reception areas and seating, an enlarged conference room to keep up with our needs, refreshed faculty offices, new PhD student spaces, as well a brand new behavioral lab on the 9^th floor, and little meeting areas for research. 
Our department is constantly evolving. This year we bid goodbye to Russ Winer as he ventures forth to a well-deserved retirement after making an indelible mark on the field and the school. And we say hello to Sunder Narayanan as our new deputy chair starting on Sept 1, 2024. Xiao Liu was tenured in Spring 2024, our newest faculty member, Qiaochu Wang, joined us in Summer 2024, and we look forward to welcoming more folks to NYU Stern Marketing in the future!

Here’s to the continued success of our very research and service active, collegial, and well-functioning department!

We hope you find the links on this website useful and helpful.

Geeta Menon
Department Chair, Marketing
NYU Leonard N. Stern School of Business