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Marketing Department

Through cutting-edge research and innovative teaching methods, NYU Stern Marketing is shaping the business leaders of tomorrow.

Excellence in Marketing

At Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.


At NYU Stern Marketing, we have consistently kept pace with the ever-evolving academic landscape, taking the second place in Worldwide Research Productivity Rankings published by UT Dallas in March 2022. With 21 full-time professors, 4 affiliated faculty, 50+ adjuncts and 14 PhD students, we are proud to be a diverse, inclusive, and innovative team.

Our programs and initiatives, especially our very successful Entertainment, Media and Technology Program, capitalize on our New York City location to foster a unique union of industry and academia. We also have new degree programs, including the M.S. in Marketing and Retail Science, joint with NYU-Shanghai.

Stern Marketing’s faculty is committed to creating space for new voices to be heard, and as a result, we have faculty from all corners of the globe. We also continue to boast the highest percentage of female full-time tenure track faculty and the highest number of junior female tenure track quantitative marketing faculty among comparable marketing programs. We are delighted that Runshan Fu will be joining us in fall 2022. In addition to Runshan, we will have four female junior quantitative faculty. We are striving to change the face of a traditionally male-dominated field.

The wide variety of our faculty’s research interests is evident in the books they have authored, the lectures they have given, the research they have published, best paper awards they have won and grants they have been awarded. Stern Marketing facilitates the exploration of topics such as psychology, judgment and decision making, quantitative marketing, social media, technology, and more. We encourage collaboration and engagement in cross-disciplinary research, blurring traditional boundaries between "CB" and "Quantitative/Marketing Science" research.

We believe in the importance of having a strong cohort of junior faculty and continue to be committed to supporting and nurturing our junior faculty. In 20/21, three of our assistant professors, Alixandra Barasch, Minah Jung and Xiao Liu were promoted to Associate Professor. All three were also named MSI Young Scholars, making NYU the only school with three young MSI scholars named in the same year. Xiao Liu was the recipient of the 2021 Seenu Srinivasan Award. Andrea Bonezzi received the JCR outstanding reviewer award.

Our faculty also continue to provide high levels of professional service. A large percentage of our faculty serve as co-editors, Associate Editors, Editorial Review Board members and advisory council members of major journals. Two of our faculty are ISMS Fellows (Tülin Erdem and Russ Winer) and one of our faculty is an EMAC fellow (Eitan Muller).

We have always had strong leadership within the school. Geeta Menon (who is also the current President of SCP) has very successfully served as the Dean of the Stern Undergraduate College for 8 years while Joel Steckel has done the same for 14 years as the Vice-Dean for Doctoral Education. Following the new restructuring of the Stern PhD program leadership, Bryan Bollinger is now serving as the Stern Director of the PhD program and he will report directly to the Stern Vice Dean for Faculty. Kim Corfman is continuing to serve as the Vice Dean, Online Learning and Academic Director, Master of Science in Quantitative Management.

We have also continued facing the challenges associated with the pandemic throughout academic year 2020/2021 and 2021/2022. Our faculty and instructors have risen to the challenge of remote teaching. I am continually impressed by our department’s resilience and collegiality, both of which become even more important in hard times. We are lucky to have such a dedicated community of both full-time and part-time faculty, PhD students, and a terrific group of staff.

Last but not least, we suffered a huge and tragic loss in 2021/2022: our beloved colleague and friend Tom Meyvis passed away. Tom was a tremendous thought leader, great scholar and wonderful colleague. We will always cherish his legacy.

I am truly honored to continue serving as the chair of our very research and service active, as well as extremely collegial and well-functioning, department.

Best wishes,
Tülin Erdem
Leonard N. Stern Professor of Business and
Professor of Marketing
Chair, Marketing Department

Marketing in the News

Professor Thomaï Serdari Luxury Daily interview: “Versace Invites Consumers on Summer Vacation in Cheeky New Spot.”

Professor Paul Hardart The Los Angeles Times interview: “Why Outsiders Like AT&T Keep Stumbling in Hollywood.”

Professor Peter Newman Variety interview: “Five Strategic Questions Sony Needs to Answer at Its Investor Presentation.”

Featured Research

Professor Xinyu Cao received the 2021 John D.C. Little Best Paper Award for "Preference Learning and Demand Forecast."

Co-authored research from Professor Eitan Muller was named winner of the IJRM 2022 Jan-Benedict Steenkamp Award for Long-Term Impact.

Professor Joshua Lewis received an FTX Future Fund charitable gift of USD $297,000 to fund his research.

Professor Runshun Fu

Runshan Fu

Assistant Professor of Marketing

Runshan Fu joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2022.

Fu conducts research in quantitative marketing and the economics of artificial intelligence (AI). She is the recipient of the 2021 INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Award.

James Hunter

James Hunter

Stern MBA,
Class of 2022


"I knew that I had several potential career interests that I wanted to freely explore, and an MBA program would provide me with the best opportunity to explore new interests while deepening my understanding of already established interests. Stern was a no-brainer for me."