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Marketing Department

Through cutting-edge research and innovative teaching methods, NYU Stern Marketing is shaping the business leaders of tomorrow.

Excellence in Marketing

At NYU Stern, we strive towards marketing excellence by pioneering research in the industry and tackling real-world matters in the classroom. Ranked as one of the top ten departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.

We have consistently kept pace with the ever-evolving academic landscape, publishing in top journals, and shaping knowledge as editors and associate editors in the field. With 21 tenured/tenure-track faculty, 4 clinical faculty, 5 affiliated faculty, 50+ adjuncts and 14 PhD students, we are proud to be a diverse, inclusive, and innovative team. We believe in the importance of having a strong cohort of junior faculty and continue to be committed to supporting and nurturing them.

Our programs and initiatives, especially our very successful Entertainment, Media and Technology Program, capitalize on our New York City location to foster symbiotic unions of industry and academia. Our new degree programs, including the M.S. in Marketing and Retail Science, joint with NYU-Shanghai, as well as a focused MBA in Fashion and Luxury.

Stern Marketing’s faculty is committed to creating space for new voices to be heard, and as a result, we have faculty from all around the globe. We also continue to boast the highest percentage of female full-time tenure track faculty and the highest number of junior female tenure track quantitative marketing faculty among comparable marketing programs.

The diversity of our faculty’s research interests is evident in the books authored, the lectures given, the research published, best paper awards won and grants been awarded. NYU Stern Marketing facilitates the exploration of topics such in psychology, judgment and decision making, quantitative marketing, social media, technology, and more. We encourage collaboration and engagement in cross-disciplinary research, blurring traditional boundaries between "Consumer Behavior" and "Quantitative/Marketing Science" research.

Our faculty also continue to provide high levels of professional service. A large percentage of our faculty serve as co-editors, Associate Editors, Editorial Review Board members and advisory council members of major journals. Two of our faculty are ISMS Fellows (Tülin Erdem and Russ Winer) and one of our faculty is an EMAC fellow (Eitan Muller).

We have always had strong leadership within the school. Geeta Menon (past President of ACR and SCP) served as the Dean of the Stern Undergraduate College for 8 years reporting directly to the NYU President. Kim Corfman has served in the Dean’s office in various roles for over two decades and is currently the Vice Dean of Learning Innovation. Joel Steckel served as the Vice-Dean for Doctoral Education for 14 years. Following the restructuring of the Stern PhD program leadership, Bryan Bollinger is now the Stern Director of the PhD program, and he reports directly to the Stern Vice Dean for Faculty.

Like other peer schools, we have continued to face ongoing challenges associated with the pandemic, but we have handled this with the cooperation of our faculty, instructors, and students who have demonstrated incredible resilience, patience, and flexibility through this entire time. We are lucky to have such a dedicated community of both full-time and part-time faculty, students, and a terrific group of staff.

On Sept 1, 2023, Geeta Menon took over as Department Chair for the second time in her career. Big thanks to Tülin Erdem for her six years of leadership as Department Chair and to Russ Winer as Deputy Chair, a role in which he will continue in 2023-24.

Here’s to the continued success of our very research and service active, extremely collegial, and well-functioning department!

We hope you find the links on this website useful and helpful.

Featured Research

Prof. Raluca Ursu was chosen as one of the Marketing Science Institute (MSI) Young Scholars for 2023.


Co-authored research from Prof. Eitan Muller was named winner of the IJRM 2022 Jan-Benedict Steenkamp Award for Long-Term Impact.


Prof. Xiao Liu received the 2023 Marketing Science Service Award given to contributors providing exceptional review input.


Recent publications can be found here

Marketing in the News

Professor Thomaï Serdari Luxury Daily interview: “Versace Invites Consumers on Summer Vacation in Cheeky New Spot.”

Professor Paul Hardart The Los Angeles Times interview: “Why Outsiders Like AT&T Keep Stumbling in Hollywood.”

Professor Peter Newman Variety interview: “Five Strategic Questions Sony Needs to Answer at Its Investor Presentation.”

Professor Runshun Fu

Runshan Fu

Assistant Professor of Marketing

Runshan Fu joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2022.

Fu conducts research in quantitative marketing and the economics of artificial intelligence (AI). She is the recipient of the 2021 INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Award.

James Hunter

James Hunter

Stern MBA,
Class of 2022


"I knew that I had several potential career interests that I wanted to freely explore, and an MBA program would provide me with the best opportunity to explore new interests while deepening my understanding of already established interests. Stern was a no-brainer for me."