And The Winner Is… Dependent On Judging Accountability
— October 13, 2020
Research shows that status and personal relationships are key to winning awards – but only when decision-makers are less accountable and protected from scrutiny
NYU Stern Professor Gino Cattani, Professor Simone Ferriani from the Business School (formerly Cass), Professor Erik Aadland from BI Norwegian Business School and Denise Falchetti, Postdoctoral Associate at Boston University, evaluated results from eight years of The Silver Tag Awards – Norway’s most prestigious monthly digital advertising industry awards – as well as interviews with members of awarding panels to determine factors that ultimately influence success in different settings.
The researchers uncovered three key variables that have significant effects on success:
- Status – the extent to which award candidates are held in high regard in the industry
- Social connection – the extent to which jury members or decision-makers and award candidates have worked together in the past
- Publicity of criteria – the extent to which single jurors’ choices are public and open to scrutiny from others in the industry or private and invisible to others
The authors explained how the study’s findings have further-reaching consequences for equality and transparency in public life.
“Understanding how award allocations may change with the degree of scrutiny to which they are subjected should encourage accountability and transparency in a wider spectrum of decision-making," Professor Ferriani said. “High-status individuals are often assumed to be more competent, more powerful and more frequently attended to. Existing evidence would therefore suggest that they are granted more recognition than their lower-status counterparts, but our findings show that this status can work against these individuals as well as for them.”
“The results of our study have implications for many peer-based evaluative settings, including the distribution of prizes, awarding of contracts, approving competitive research and development projects, allocating scientific funding and appointing senior roles – to name a few,” remarked Professor Cattani. “To avoid favoritism and preferential treatment from creeping into the evaluative process, companies and decision-makers need to design more transparent and fair procedures, such as the creation of an evaluative committee, to mitigate such biases.”
Read the full paper, “Reflecting Glory or Deflecting Stigma? The Interplay Between Status and Social Proximity in Peer Evaluations,” which is newly published in PLOS One.