Faculty News
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    Professor Scott Galloway comments on Budweiser renaming its beer "America"
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    Excerpt from the Financial Times -- "'This is a bold move. It’s a bit like if Apple changed its name to "innovation", because one of the core associations of (Budweiser) is already America,' said Scott Galloway, a professor at New York University. 'It could be a stroke of genius, but I think it’s a risky change … to what is arguably one of the world’s greatest brands.'"
    
  Faculty News
    — 
     
      
              Excerpt from the Financial Times -- "'This is a bold move. It’s a bit like if Apple changed its name to "innovation", because one of the core associations of (Budweiser) is already America,' said Scott Galloway, a professor at New York University. 'It could be a stroke of genius, but I think it’s a risky change … to what is arguably one of the world’s greatest brands.'"
        
        
       
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
