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Marketing Specialization

The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities.  Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management.  The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans.  Students electing the marketing specialization take jobs across the broad spectrum of business.  They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.

Academic Advisor: Professor Kim Corfman, (212) 998-0593

Course List

COR1-GB.2310 Marketing, plus 9.0 additional credits

MKTG-GB.2327 Introduction to Marketing Research
MKTG-GB.2347 Consumer Behavior

All MKTG-GB courses apply plus the following:

BSPA-GB.3103 Corporate Branding & Sustainability  
DBIN-GB.3111 Doing Business in Italy (Luxury Retail & Branding)  
INFO-GB.3136 Search and the New Economy
INFO-GB.3310 Social Media and Digital Marketing Analytics
INFO-GB.3335 Electronic Communities
INFO-GB.3336 Data Mining for Business Analytics - Managerial
INFO-GB.3339 Being Digital
INTA-GB.2140 Narrative & Numbers
INTA-GB.3340 Digital Marketing
MGMT-GB.2150 Judgment and Decision Making*
OPMG-GB.2306 Supply Chain Management (Business Logistics)  

*Only one of the following courses may be pointed: MKTG-GB.2335 Judgment and Decision Making or MGMT.GB.2150 Judgment and Decision Making.

For course descriptions, please see the Records & Registration website.