Marketing Specialization
The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business. They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.
Academic Advisor: Professor Russell Winer, 212-998-0540
Course List
REQUIRED:
COR1-GB.2310 Marketing (or equivalent), plus 9.0 additional credits
RECOMMENDED:
MKTG-GB.2327 Research for Customer Insights
MKTG-GB.2347 Consumer Behavior
All MKTG-GB courses apply plus the following:
| Course Number | Course Title |
| BSPA-GB.3103 | Corporate Branding & Sustainability |
| DBIN-GB.3111 | Doing Business in Italy (Luxury Retail & Branding) |
| DBIN-GB.3124 | Doing Business in France (Luxury & Marketing) |
| INTA-GB.2140 | Narrative & Numbers |
| INTA-GB.3340 | Digital Marketing |
| OPMG-GB.2306 | Supply Chain Management (Business Logistics) |
| TECH-GB.2336* | Data Science for Business Analytics - Technical |
| TECH-GB.3109 | Digital Marketing Analytics |
| TECH-GB.3136 | Search and the New Economy |
| TECH-GB.3310 | Digital Marketing Analytics |
| TECH-GB.3335 | Electronic Communities |
| TECH-GB.3336* | Data Science for Business Analytics - Managerial |
* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).
For course descriptions, please see the Records & Registration website.