Marketing SpecializationThe marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business. They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.
Academic Advisor: Professor Kim Corfman, (212) 998-0593
COR1-GB.2310 Marketing, plus 9.0 additional credits
MKTG-GB.2327 Introduction to Marketing Research
MKTG-GB.2347 Consumer Behavior
All MKTG-GB courses apply plus the following:
|BSPA-GB.3103||Corporate Branding & Sustainability|
|DBIN-GB.3111||Doing Business in Italy (Luxury Retail & Branding)|
|INFO-GB.3136||Search and the New Economy|
|INFO-GB.3310||Social Media and Digital Marketing Analytics|
|INFO-GB.3336||Data Mining for Business Analytics - Managerial|
|INTA-GB.2140||Narrative & Numbers|
|MGMT-GB.2150||Judgment and Decision Making*|
|OPMG-GB.2306||Supply Chain Management (Business Logistics)|
*Only one of the following courses may be pointed: MKTG-GB.2335 Judgment and Decision Making or MGMT.GB.2150 Judgment and Decision Making.
For course descriptions, please see the Records & Registration website.