NYU Stern
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Luxury Marketing Specialization

The specialization in luxury marketing allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. This is an important part of the economy, both in the US and worldwide. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system. This specialization offers a wide range of courses, including the Doing Business in Italy, which takes place in Milan during Spring Break and provides students with exposure to the high fashion and luxury industry in one of the fashion capitals of Europe.  Luxury industry companies who have hired Stern graduates recently include Louis Vuitton, Bloomingdale's, Chanel, Coach, Hermès, and Tiffany.

Academic Advisor: Professor Russ Winer, 212-998-0540 (For Stern MBA Students Only)
Non-Stern MBA students must follow the cross-registration procedures in order to take Stern classes. 


Course List

Part I of the Specialization:


REQUIRED: MKTG-GB.2126 Luxury Marketing and

Take an additional 3 credits from the following list:
DBIN-GB.3111 Doing Business in Italy (Luxury Retail & Branding)
MKTG-GB.2127 Advanced Luxury Marketing
MKTG-GB.2136 Luxury Launch
MKTG-GB.2350 Marketing Planning & Strategy, with approved luxury project*
MKTG-GB.2365 Brand Strategy, with approved luxury project*

Part II of the Specialization:


Complete the remaining 4.5 credits for the specialization with the addition of courses from this list:
DBIN-GB.3111 Doing Business in Italy (Luxury Retail & Branding)
INTA-GB.3344 Fashion Law and Business
INTA-GB.3345 The Fashion Industry: Creativity & Business
MKTG-GB.2127 Advanced Luxury Marketing
MKTG-GB.2128 Consultative Selling
MKTG-GB.2129 Sales Management
MKTG-GB.2136 Luxury Launch
MKTG-GB.2153 Pricing
MKTG-GB.2175 Retail Strategy
MKTG-GB.2345 Building and Managing Customer Relations
MKTG-GB.2350 Marketing Planning & Strategy, with approved luxury project*
MKTG-GB.2353 Pricing
MKTG-GB.2365 Brand Strategy, with approved luxury project*
MKTG-GB.2371 Innovation and Design
MKTG-GB.2375 Retail Strategy
MKTG-GB.2381 Creativity
OPMG-GB.2306 Supply Chain Management (Business Logistics)
OPMG-GB.2313 Operations in Entertainment: Las Vegas

*In order for MKTG-GB.2350 or MKTG-GB.2365 to count toward the Luxury Marketing Specialization, the course project must focus on luxury.  Once your professor has approved a luxury project and completed this form, you must submit the form to the Office of Records & Registration.