Luxury Marketing SpecializationThe specialization in luxury marketing allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. This is an important part of the economy, both in the US and worldwide. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system. This specialization offers a wide range of courses, including the Doing Business in Italy, which takes place in Milan during Spring Break and provides students with exposure to the high fashion and luxury industry in one of the fashion capitals of Europe. Luxury industry companies who have hired Stern graduates recently include Louis Vuitton, Bloomingdale's, Chanel, Coach, Hermès, and Tiffany.
Academic Advisor: Professor Jeffrey Carr, 212-998-0540 (For Stern MBA Students Only)
Non-Stern MBA students must follow the cross-registration procedures in order to take Stern classes.
Part I of the Specialization:REQUIRED:
MKTG-GB.2326 Luxury Marketing (3 credits) or MKTG-GB.2126 Luxury Marketing (1.5 credits)*
Part II of the Specialization:Complete the remaining credits for the specialization with the addition of courses from this list:
|DBIN-GB.3111||Doing Business in Italy (Luxury Retail & Branding)|
|INTA-GB.3344||Fashion Law and Business|
|INTA-GB.3345||The Fashion Industry: Creativity & Business|
|MKTG-GB.2127||Advanced Luxury Marketing*|
|MKTG-GB.2350||Marketing Planning & Strategy, with approved luxury project**|
|MKTG-GB.2365||Brand Strategy, with approved luxury project**|
|MKTG-GB.2371||Innovation and Design|
|MKTG-GB.2376||Next Gen Fashion|
|OPMG-GB.2306||Supply Chain Management (Business Logistics)|
|OPMG-GB.2313||Operations in Entertainment: Las Vegas|
* Course is not currently offered, but is still applicable.
**In order for MKTG-GB.2350 or MKTG-GB.2365 to count toward the Luxury Marketing Specialization, the course project must focus on luxury. Once your professor has approved a luxury project and completed this form, you must submit the form to Academic Affairs and Advising.