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Digital Marketing Specialization

The internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. Digital commerce is at once a powerful enabler and disrupter of business models. There is growing evidence that a strong digital presence, based on a deep understanding of the complexities and nuances of the digital world, translates into significant business value.  This specialization provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions.

Academic Advisors:

Professor Vasant Dhar, 212-998-0816
Professor Russell Winer, 212-998-0540

Course List

Part I of the Specialization: 

INTA-GB.3340 Digital Marketing (3 Credits)*

Part II of the Specialization: 

Complete the remaining 6 credits from the lists below:

INFO-GB.2318 Digital Strategy
INFO-GB.3136 Search and the New Economy
INFO-GB.3310 Social Media and Digital Marketing Analytics
INFO-GB.3322 Design and Development of Web and Mobile Applications
INFO-GB.3335 Electronic Communities
INFO-GB.3336 Data Mining for Business Analytics
INFO-GB.3339 Being Digital: Search, Social Media and Crowdsourcing
INFO-GB.3383 Networks, Crowds, and Markets: Reasoning about a Highly Connected World
MKTG-GB.2109 Advertising
MKTG-GB.2150 Social Media
MKTG-GB.2173 New Media in Marketing
MKTG-GB.2309 Advertising
MKTG-GB.2325 Digital Media Innovation
MKTG-GB.2365 Brand Strategy** 

Course at the Law School
LAW-LW.11019.001 Information Privacy Law 

*For May 2014 graduates who have not yet taken this course, please email Academic Affairs and Advising for alternative course options.

**In order for you to have MKTG-GB.2365 count towards the Digital Marketing Specialization, you must have your professor approve a digital marketing project and complete this form. Upon approval by the professor, the form must then be submitted to the Office of Records & Registration.