Digital Marketing SpecializationThe internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. Digital commerce is at once a powerful enabler and disrupter of business models. There is growing evidence that a strong digital presence, based on a deep understanding of the complexities and nuances of the digital world, translates into significant business value. This specialization provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions.
Professor Vasant Dhar, 212-998-0816
Professor Russell Winer, 212-998-0540
Part I of the Specialization:
INTA-GB.3340 Digital Marketing (3 Credits)*
Part II of the Specialization:
Complete the remaining 6 credits from the lists below:
|INFO-GB.3136||Search and the New Economy|
|INFO-GB.3310||Social Media and Digital Marketing Analytics|
|INFO-GB.3322||Design and Development of Web and Mobile Applications|
|INFO-GB.3336||Data Mining for Business Analytics|
|INFO-GB.3339||Being Digital: Search, Social Media and Crowdsourcing|
|INFO-GB.3383||Networks, Crowds, and Markets: Reasoning about a Highly Connected World|
|MKTG-GB.2173||New Media in Marketing|
|MKTG-GB.2325||Digital Media Marketing|
Course at the Law School
LAW-LW.11019.001 Information Privacy Law
*For May 2014 graduates who have not yet taken this course, please email Academic Affairs and Advising for alternative course options.
**In order for you to have MKTG-GB.2365 count towards the Digital Marketing Specialization, you must have your professor approve a digital marketing project and complete this form. Upon approval by the professor, the form must then be submitted to the Office of Records & Registration.