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Entertainment, Media, and Technology Specialization

The entertainment, media, and technology specialization is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion). Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including, marketing, finance, economics, accounting, management, law, and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media, and publishing.
 

Academic Advisor: Professor Sam Craig, 212-998-0555

Course List

Part I of the Specialization: 

REQUIRED:
MKTG.2119 Entertainment & Media Industries (1.5 Credits)
 

Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

ACCT-GB.3149 Entertainment Accounting
BSPA-GB.2120 Entertainment Law
ECON-GB.2119 Entertainment and Media: Markets & Economics
ECON-GB.2162 Sports Analytics in Practice
ECON-GB.2345 The Business of Social and Other Networks
ECON-GB.2360 Sports Economics
FINC-GB.3125 Corporate Strategy and Finance in Entertainment and Media
FINC-GB.3126 Financial Analysis-Entertainment and Media
FINC-GB.3128 Business Development in Media and Entertainment
FINC-GB.3140 Entertainment Finance
FINC-GB.3143 Digital Music Business
FINC-GB.3145 Investment Banking and Private Equity in Media and Entertainment Finance
INFO-GB.2318 Digital Strategy
INFO-GB.3136 Search and the New Economy
INFO-GB.3338 Business Strategy for the Digital Economy
INFO-GB.3339 Being Digital: Search, Social Media and Crowdsourcing
INFO-GB.3362 Emerging Technology and Business Innovation
INFO-GB.3383 Networks, Crowds, and Markets: Reasoning about a Highly Connected World
INTA-GB.2121 Entrepreneurship and the New Economy
INTA-GB.3143 Digital Music Business
MGMT-GB.2309 Managing in Creative Industries
MGMT-GB.3337 Foundations of Technology Entrepreneurship
MKTG-GB.2112 Globalization of the Entertainment Industry
MKTG-GB.2114 The Business of Sports Marketing
MKTG-GB.2116 The Business of Producing: Entrepreneurship in Entertainment & Media
MKTG-GB.2118 Television Management
MKTG-GB.2120 Movie Marketing and Distribution
MKTG-GB.2150 Social Media
MKTG-GB.2151 Mobile for Managers
MKTG-GB.2173 New Media in Marketing
MKTG-GB.2190 Marketing Hi-Tech Products
MKTG-GB.2191 Technology Product Management
MKTG-GB.2313 The Craft and Commerce of Cinema: Cannes Film Festival
MKTG-GB.2325 Digital Media Marketing
MKTG-GB.2390 Marketing of Hi-Tech Products
OPMG-GB.2313 Operations in Entertainment: Las Vegas

For course descriptions, please see the Office of Records & Registration website.