Academic Affairs and Advising | Entertainment, Media, and Technology Specialization

The entertainment, media, and technology specialization is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion). Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including marketing, finance, economics, accounting, management, law, and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media, and publishing.
 

Academic Advisor: Professor Paul Hardart, phardart@stern.nyu.edu

Course List

Part I of the Specialization: 

REQUIRED:
MKTG.2119 Entertainment & Media Industries (1.5 Credits)
 

Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

*This course must be manually pointed in order to fulfill your specialization requirements. Please contact Academic Affairs and Advising for more information. 
For course descriptions, please see the Office of Records & Registration website.

**MKTG-GB.2142 & MKTG-GB.2143 The Craft and Commerce of Cinema: Cannes Film Festival - (total of 3.0 credits)