Marketing
Learn from one of the top-ranked marketing departments in the world.
Curriculum
A Curriculum Customized to Your Goals
You need a curriculum that is relevant to your career goals. We provide the options to get you there. Choose up to three areas of focus from more than 25. From there, you can dial in your experience by selecting from a pool of over 200 electives.
Our broad-ranging curriculum prepares students for marketing careers in consumer products, financial services, luxury, retail, high-tech, pharma and media, among other industries. You'll come away with a comprehensive foundation in marketing principles complemented by a deep dive into your specific areas of interest.
Related Specializations:
Good preparation for careers in product management, brand management, marketing management, and consulting.
Provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
Teaches the use of data and models to support decision making in business. Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns, and how changes in task characteristics can influence time to completion.
Allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.
Particularly relevant to those who wish to pursue careers in management consulting, managing information systems, product management, and supply chain management.
Management and consulting require resourcefulness, a faculty for learning, and advanced strategic thinking. Provides a necessary foundation for tomorrow’s business leaders.
Provides a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry, while exploring new industry concepts and analyzing leading companies such as Time Warner, Disney, Sony, Viacom, and NBC Universal.
Prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas.
Related Coursework:
- Brand Management
- Brand Strategy
- Business Development
- The Business of Sports Marketing
- Business Strategy for the Digital Economy
- Competitive Strategy in the Marketplace
- Consumer Behavior
- Market Research
- Retail Management
Career
Elevate your brand
Position yourself for success. Learn from one of the top-ranked marketing departments in the world, in the epicenter of the global marketing industry. Tap the genius of industry mentors and faculty at the forefront of cutting-edge marketing practices. Graduate ready to lead.
The Careers Team and student-run marketing associations will help you zero in on your goals while our industry networking events, company visits, interview prep and on-campus recruiting prepare you to hit the ground running.
Select Employers of NYU Stern MBAs in Marketing:
- Anheuser-Busch
- Bayer
- Colgate-Palmolive
- Estee Lauder Companies, Inc.
- Johnson & Johnson
- Mars, Incorporated
- Nespresso, USA
- Our/Vodka
- PepsiCo
- Proter & Gamble
- Restaurant Brands International
- Shiseido Cosmetics America
- Starbucks
- The Clorox Company
Faculty Spotlight
Adam Alter
Adam Alter is an Associate Professor of Marketing at NYU Stern, with a joint affiliation in NYU’s Psychology Department. He is also a New York Times bestselling author of two books: Irresistible (2017) and Drunk Tank Pink (2013). His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.
Alumni Voices
Alex Kass, MBA 2025
"While I believe everything happens for a reason, you never know where your professional relationships will take you. Attending just one marketing event cemented my interest in Brand Management, and I've learned so much from this community already."
Student Blog
Daniela Rios, MBA 2024
"Stern has played an integral role in shaping my path, providing me with resources, connections and the support I needed to reach this milestone. It is a testament to the transformative power of education and the incredible opportunities that await those who are willing to chase their dreams. I am ready to make the most of this internship opportunity and contribute to the innovative and dynamic world of marketing at Microsoft!
Community and Clubs
Luxury and Retail Club
The Luxury and Retail Club bolsters industry ties and promotes market knowledge by hosting collaborative events for the Stern community.
Graduate Marketing Association
GMA explores the marketing of products and services across a wide variety of businesses and industries.
Entertainment, Media and Sports Association (EMSA)
EMSA exists to equip NYU Stern MBA students and alumni with the knowledge, skills, and connections they need to enjoy fulfilling careers in the entertainment, media, and sports industries.
Experiential Learning
Consulting Lab: Branding and Innovation
Through this experiential learning course, MBA students recently consulted with Mastercard to help reinvent one of the company’s innovative global platforms.
Stern Signature Projects
Students are exposed to immersive learning opportunities as they help address some of the greatest challenges of the 21st century, from human rights to urban planning.