Luxury Marketing

This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.
 

Sample Courses:

  • Luxury Marketing
  • Marketing Planning and Strategy*
  • Brand Strategy*
  • Innovation and Design
  • The Fashion Industry: Creativity and Business
  • Doing Business in Italy: Luxury, Retail and Branding
*with approved luxury project. Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially Applicable to Careers in Marketing and Luxury Retail such as:

  • Brand Management
  • Marketing
  • Strategic Planning
  • Market Research
  • Supply Chain Management