Luxury Marketing
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.
Sample Courses:
- Luxury Marketing
- Marketing Planning and Strategy*
- Brand Strategy*
- Innovation and Design
|
- The Fashion Industry: Creativity and Business
- Doing Business in Italy: Luxury, Retail and Branding
|
*with approved luxury project. Please note that this is a selection of courses and is subject to change. For more information, visit the course index. |
Especially Applicable to Careers in Marketing and Luxury Retail such as:
- Brand Management
- Marketing
- Strategic Planning
|
- Market Research
- Supply Chain Management
|