Brand Management

Brand Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Brand Management is good preparation for careers in product management, brand management, marketing management, and consulting.
 

Sample Courses:

  • Brand Strategy
  • Data Driven Decision Making
  • Research for Customer Insights
  • Consultative Selling
  • Marketing Hi-Tech Products
  • New Product Development
  • Pricing Strategy
  • Innovation and Design
Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:

  • Brand Management
  • Luxury/Retail Marketing
  • Market Research
  • Marketing
  • Pharmaceutical Marketing
  • Product Management
  • Marketing Consulting