Marketing

A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.
 

Sample Courses:

  • Brand Strategy
  • Advertising Management
  • The Business of Sports Marketing
  • Consumer Behavior
  • Corporate Branding
  • Financial Services Marketing
  • Retail Management
  • Digital Marketing
Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially Applicable to Careers in Marketing, Luxury Retail, and Entertainment & Media, such as:

 
  • Brand Management
  • Business Development
  • Market Research
  • International Sales
  • Pharmaceutical Marketing
  • Sports Marketing
  • Strategic Planning