Faculty News
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In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle
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Excerpt from Forbes -- "For those brands that have not already jumped in, it might be worth a try. The content needs to add value to consumers' lives or it won't be worth their time to listen. If the content does add value and engage the target, a branded podcast can be a real win."
Faculty News
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