REQUIRED: COR1-GB.2310 Marketing, plus 9.0 additional credits
MKTG-GB.2327 (B70.2327) Introduction to Marketing Research
MKTG-GB.2347 (B70.2347) Consumer Behavior
All MKTG-GB (B70) courses apply plus the following:
DBIN-GB.3111 (B86.3111) Doing Business in Italy (Luxury Retail & Branding)
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3310 (B20.3310) Social Media and Digital Marketing Analytics
INFO-GB.3335 (B20.3335) Electronic Communities
INFO-GB.3336 (B20.3336) Data Mining for Business Analytics
INFO-GB.3339 (B20.3339) Being Digital: Search, Social Media and Crowdsourcing
INTA-GB.3340 (B55.3340) Digital Marketing
MGMT-GB.2150 (B65.2150) Judgment and Decision Making*
OPMG-GB.2306 (B60.2306) Supply Chain Management (Business Logistics)
*Only one of the following courses may be pointed: MKTG-GB.2335 (B70.2335) Judgment and Decision Making or MGMT.GB.2150 (B65.2150) Judgment and Decision Making.
For course descriptions, please see the Office of Records & Registration website.
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