Marketing Specialization Description
The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business. They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.
All MKTG-GB (B70) courses apply plus the following:
INFO-GB.2120 (B20.2120) Customer Relationship Management Systems
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3336 (B20.3336) Data Mining and Knowledge Systems
INTA-GB.2150 (B55.2150) Models of Leadership in the Communications Industry
INTA-GB.2350 (B55.2350) Models of Leadership
INTA-GB.3340 (B55.3340) Digital Marketing
OPMG-GB.2306 (B60.2306) Supply Chain Management
OPMG-GB.2330 (B60.2330) Retail Operations
For course descriptions, please see the Office of Records & Registration website.