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Academic Affairs

Marketing Specialization Description

The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities.  Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management.  The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans.  Students electing the marketing specialization take jobs across the broad spectrum of business.  They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.

Faculty Advisor: Professor Kim Corfman, (212) 998-0593

Course List

REQUIRED: COR1-GB.2310 Marketing, plus 9.0 additional credits


MKTG-GB.2327 (B70.2327) Introduction to Marketing Research
MKTG-GB.2347 (B70.2347) Consumer Behavior

All MKTG-GB (B70) courses apply plus the following:

DBIN-GB.3111 (B86.3111) Doing Business in Italy (Luxury Retail & Branding)
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3310 (B20.3310) Social Media and Digital Marketing Analytics
INFO-GB.3335 (B20.3335) Electronic Communities
INFO-GB.3336 (B20.3336) Data Mining for Business Analytics
INFO-GB.3339 (B20.3339) Being Digital: Search, Social Media and Crowdsourcing
INTA-GB.3340 (B55.3340) Digital Marketing
MGMT-GB.2150 (B65.2150) Judgment and Decision Making*
OPMG-GB.2306 (B60.2306) Supply Chain Management (Business Logistics)

*Only one of the following courses may be pointed: MKTG-GB.2335 (B70.2335) Judgment and Decision Making or MGMT.GB.2150 (B65.2150) Judgment and Decision Making.

For course descriptions, please see the Office of Records & Registration website.