Share more, not less, with the overlords of the internet
— April 26, 2017
By Anindya Ghose
A survey of 900 people in five countries — the United States, UK, Germany, China and India — showed that only 25 percent of people knew they were sharing their location data and only 14 percent of people knew they were sharing their web-browsing data. The conventional wisdom is that firms have a lot of data about us and that they are often out to exploit consumers by making us buy more goods or by sharing our data with other firms.
Or perhaps to be less dramatic, firms are not as circumspect as they need to be when it comes to handling our data. Consequently, these "firms" do not pay much adequate attention to how often they ought to communicate with us. Hence, we get inundated with ads and offers.
Read the full article as published in CNBC.
Anindya Ghose is a Professor of Information, Operations and Management Sciences, Professor of Marketing, NEC Faculty Fellow, Stern Faculty Scholar and Director of the Masters of Science in Business Analytics.