Cynicism About Mobile Advertising is Greatly Misplaced
— August 19, 2015
By Anindya Ghose
Many critics have asserted that mobile advertising does not work, that mobile marketing is all but dead and that people worry too much about their data privacy to accept these techniques on their devices and will not do so in the future.
Facebook’s latest quarterly earnings report may show that the social media network now earns a whopping 75% of its US$12.5 billion in annual revenue from mobile advertising, but even that does not seem to calm the naysayers.
Read the full article as published in The Conversation.
Anindya Ghose is the Daniel P. Paduano Fellow, Robert L. & Dale Atkins Rosen Faculty Fellow, Associate Professor of Information, Operations and Management Sciences and Co-Director of the Center for Business Analytics.