Snap, The Perishable Picture Company: Valuing The IPO
— February 20, 2017
By Aswath Damodaran
In my story, Snap will not and should not try to be the next Facebook but I also see it as avoiding becoming Twitter Redux. Tell your own story and make your storyline into a value!
Read full article as published in Bloomberg.
Aswath Damodaran holds the Kerschner Family Chair in Finance Education and is Professor of Finance at New York University Stern School of Business.