Learn how to develop and manage global business enterprises, from creating business ideas to building and managing a theme/amusement park. Critically examine factors that shape the international business environment and that contribute to the success or failure of global theme/amusement parks.

This Fall 2023 semester course takes place in New York and includes a domestic trip over Fall Break. From the afternoon of Thursday, October 5, to the evening of Monday, October 9, 2023, you will take a class trip to Orlando, Florida. Learn firsthand to:

1. Critically analyze the global factors (e.g., political, economic, legal, technological, and social/cultural) that shape the development of complex business enterprises, and apply this knowledge to the theme/amusement park industry.
2. Evaluate evidence by interpreting and drawing inferences from economic and business models as these apply to the theme/amusement park industry.
3. Evaluate the forces that shape industry profitability and assess internal factors (e.g., the resources and capabilities of a firm) that facilitate the successful development and operation of theme/amusement parks.
4. Analyze quantitative and qualitative information symbolically, visually, numerically, and verbally, as such information applies to the theme/amusement park industry.
5. Build entrepreneurial, teamwork, and research skills.
6. Develop an awareness of the importance of ethical values, sustainable business development and management, and community work in an international context.

No application required! But attending or viewing an Info Session is required when enrolling in this course (requires Zoom sign-in via NYU SSO). 

• This course is open only to NYU Stern Sophomores, Juniors and Seniors. 
• Enrollment is done through Albert for this course.
• Enrollment is first-come, first-served, based on your registration time.
• If the course fills up, there will be a Waitlist. Set up the ‘Edit Swap’ function on Albert to ensure you’re not stuck on the waitlist.
• If you successfully enroll, you will be contacted via email with next steps. See additional details below.

Course Overview

MULT-UB 132: The Global Theme/Amusement Park Industry: USA
3 credits | Tuesdays/Thursdays 2:00 PM - 3:15 PM
Course: Fall Semester | October Travel: 4 days in Orlando, Florida
Instructor: Professor Lioubov Pogorelova (lp1140@nyu.edu)

This course examines the global business environment through a study of the global theme/amusement park industry with a focus on regional amusement parks in the NYC area (for example, Six Flags Great Adventure and Coney Island) and global destination theme parks in the United States (for example, The Walt Disney Company). Students will identify and assess international opportunities and explore challenges that businesses encounter in the global environment, critically evaluate factors that facilitate the development and management of global business enterprises, and perform a comparative analysis of international markets, such as the U.S. market and other markets around the world (for example, Hong Kong, France, Denmark).

The course will include a 4-day Fall Break trip to Orlando, Florida, in October 2023. The trip is a required component of the course. 

This 3-credit course can count towards:

• Business of Entertainment, Media and Technology (BEMT) Minor Elective
• Business Economics Concentration Elective
• General Stern Elective

Eligibility

This course is open to NYU Stern Sophomores, Juniors and Seniors.  who meet the following prerequisites:

• Must be in good academic and judicial standing with Stern and NYU
• Must be enrolled at Stern in New York City during the semester you take the course
• Attending or viewing an Info Session is required when enrolling in this course.

Program Timeline

**Participants will be required to take the group flight that is arranged by NYU Stern to and from New York City. Deviations are not permitted. 

Estimated Expenses

Please note: Although you will register for this 3-credit course as part of your Fall schedule, NYU tuition and registration fees do not cover the additional fees for the trip to Orlando, Florida.

The Travel, Housing & Program Fee will be required of all participants* (see scholarship info below). It will be added to your Fall 2023 Bursar bill, which we anticipate will be due in early August. Please check the NYU Bursar’s website for the Fall 2023 payment deadline. Please note: the program fee is non-refundable after August 7th unless the trip is canceled by NYU Stern.

The trip program fee covers:

• Required group flight
• Hotel in Orlando, Florida (4 nights)
• Some meals as noted on itinerary
• Local transportation
• Group excursions 
• Park Admission to Universal (Universal Studios/Diagon Alley & Islands of Adventure/Hogsmeade), Disney Magic Kingdom & Disney Hollywood Studios only (no other park admission included)
• Universal Express Pass for one day (Sunday) at Universal. Disney Genie+ Express Pass not included (can only be purchased individually via Disney app).
• Universal Halloween Horror Nights Admission not included

SAW: USA Stern Global Immersion Scholarship

All Stern undergraduate students who register for this course will be automatically evaluated for a Stern Global Immersion Scholarship. 

• This need based award is to help cover the additional travel cost of participating in this program. Awards granted to eligible students will cover up to the cost of the Travel, Housing & Program fee for the travel portion of the class. Following is the SAW: USA Travel, Housing & Program Fee for Fall 2023 (which includes the cost of the required group flight):

- Travel, Housing & Program Fee SAW: USA: $1,800

• Students must have a current FAFSA or CSS Profile application on file with NYU to be considered for an award. Students will be notified if they will receive a Stern Global Immersion Scholarship - and if so, the amount - according to the schedule above. 
• *Note: If you have already received a Global Immersion Scholarship for another SAW short-term program, you will still be automatically considered for a scholarship for this program as well.  However funds are limited and second scholarships cannot be guaranteed. 

Travel ID and Health Insurance Requirements

Travel ID: Participants must show valid identification at the airport checkpoint in order to travel. For U.S. Citizens this means a valid Driver License or photo identity card issued by the Department of Motor Vehicles (DMV). Non-US citizens can show their valid passports.  Please view the TSA website to see the full list of IDs accepted for domestic air travel.  

Health Insurance: Participants must have valid health insurance in order to participate in this domestic course/trip. NYU requires that all students registered in degree-granting programs maintain health insurance. Most likely you already have the required coverage, but you will be asked to submit your valid insurance coverage information to confirm your enrollment in the course.