Entertainment, Media & Technology Specialization Description

The EMT specialization is designed to blend theory with practical applications.  Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry.  Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion).  Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including, marketing, finance, economics, accounting, management, law and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media and publishing.

Academic Advisor: Professor Sam Craig, 212-998-0555

Course List

REQUIRED MKTG.2119 (B70.2119) Entertainment & Media Industries

ACCT-GB.2120 (B95.2120) Entertainment Law Media & Telecommunications
ACCT-GB.3149 (B10.3149) Entertainment Accounting
ACCT-GB.3155 (B10.3155) Accounting & Valuation for EMT
ACCT-GB.3355 (B10.3355) Accounting and Valuation Issues in Entertainment
INFO-GB.2318 (B20.2318) Digital Strategies
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3338 (B20.3338) Business Strategy for Digital Economy
INFO-GB.3339 (B20.3339) Being Digital: Search, Social Media and Crowdsourcing
INFO-GB.3362 (B20.3362) Emerging Technology & Business Innovation
INFO-GB.3383 (B20.3383) Networks, Crowds, & Markets
ECON-GB.2119 (B30.2119) Entertainment & Media: Markets & Economics
ECON-GB.2345 (B30.2345) Telecommunications Economics & Digital Convergence
ECON-GB.2360 (B30.2360) Sports Economics
FINC-GB.3125 (B40.3125) Corporate Strategy and Finance in EMT
FINC-GB.3126 (B40.3126) Financial Analysis-Entertainment and Media
FINC-GB.3140 (B40.3140) Entertainment Finance
FINC-GB.3143 (B40.3143) Business of Music & Films
FINC-GB.3145 (B40.3145) Investment Banking & Private Equity in Entertainment & Media
FINC-GB.3160 (B40.3160) Topics in Corp Finance: Strategy & Finance in EMT Companies
FINC-GB.3343 (B40.3343) The Business of Music & Films
INTA-GB.3338 (B55.3338) Electronic Commerce
OPMG-GB.2313 (B60.2313) Operations in Entertainment: Las Vegas
MGMT-GB.2121 (B65.2121) Managing in the Performing Arts
MGMT-GB.3356 (B65.3356) Managing Innovation
MKTG-GB.2112 (B70.2112) Globalization of the Entertainment Industry
MKTG-GB.2113 (B70.2113) Professional Management:  Repurposing Creative Content
MKTG-GB.2114 (B70.2114) The Business of Sports Marketing
MKTG-GB.2116 (B70.2116) The Business of Producing
MKTG-GB.2118 (B70.2118) Television Management
MKTG-GB.2119 (B70.2119) Entertainment & Media Industries
MKTG-GB.2120 (B70.2120) Movie Marketing, Distribution & Exhibition
MKTG-GB.2125 (B70.2125) Digital Marketing
MKTG-GB.2173 (B70.2173) New Media in Marketing
MKTG-GB.2175 (B70.2175) Retail Strategy
MKTG-GB.2176 (B70.2176) Business of Independent Film
MKTG-GB.2190 (B70.2190) Marketing Hi-Tech Products
MKTG-GB.2313 (B70.2313) Craft and Commerce of Cinema
MKTG-GB.2315 (B70.2315) The Business of Broadcast and Cable
MKTG-GB.2325 (B70.2325) Digital Media Innovation
MKTG-GB.2341 (B70.2341) EMT: Institutions, Economics & Strategy
MKTG-GB.2390 (B70.2390) Marketing of Technology-Based Products
 

 

For course descriptions, please see the Office of Records & Registration website.