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Entertainment, Media & Technology Specialization Description

The EMT specialization is designed to blend theory with practical applications.  Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry.  Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion).  Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including, marketing, finance, economics, accounting, management, law and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media and publishing.

Faculty Advisor: Professor Sam Craig, 212-998-0555

Course List

Part I of the Specialization: 

REQUIRED: MKTG.2119 (B70.2119) Entertainment & Media Industries (1.5 Credits)

Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

ACCT-GB.2120 (B95.2120) Entertainment Law Media & Telecommunications
ACCT-GB.3149 (B10.3149) Entertainment Accounting
ACCT-GB.3155 (B10.3155) Accounting & Valuation Issues in the Entertainment, Media, & Technology Industries
ACCT-GB.3355 (B10.3355) Accounting and Valuation Issues in Entertainment, Media, & Technology Industries
BSPA-GB.2120 (B75.2120) Entertainment Law
ECON-GB.2119 (B30.2119) Entertainment and Media: Markets & Economics
ECON-GB.2345 (B30.2345) The Business of Social and Other Networks
ECON-GB.2360 (B30.2360) Sports Economics
FINC-GB.3110 (B40.3110) Special Topics: Financial Analysis in EMT
FINC-GB.3125 (B40.3125) Corporate Strategy and Finance in Entertainment and Media
FINC-GB.3126 (B40.3126) Financial Analysis-Entertainment and Media
FINC-GB.3128 (B40.3128) Business Development in Media and Entertainment
FINC-GB.3140 (B40.3140) Entertainment Finance
FINC-GB.3143 (B40.3143) Digital Music Business
FINC-GB.3145 (B40.3145) Investment Banking and Private Equity in Media and Entertainment Finance
FINC-GB.3160 (B40.3160) Topics in Corporate Finance: Strategy & Finance in EMT Companies
FINC-GB.3343 (B40.3343) Business of Music & Film
INFO-GB.2318 (B20.2318) Digital Strategy
INFO-GB.3136 (B20.3136) Search and the New Economy
INFO-GB.3338 (B20.3338) Business Strategy for the Digital Economy
INFO-GB.3339 (B20.3339) Being Digital: Search, Social Media and Crowdsourcing
INFO-GB.3362 (B20.3362) Emerging Technology and Business Innovation
INFO-GB.3383 (B20.3383) Networks, Crowds, and Markets: Reasoning about a Highly Connected World
INTA-GB.2121 (B55.2121) Entrepreneurship and the New Economy
INTA-GB.2150 (B55.2150) Models of Leadership in the Communications Industry
INTA-GB.3143 (B55.3143) Digital Music Business
MGMT-GB.2116 (B65.2116) Strategic Analysis for Success in the Digital Age
MGMT-GB.2121 (B65.2121) Managing in the Performing Arts
MGMT-GB.3337 (B65.3337) Foundations of Technology Entrepreneurship
MKTG-GB.2112 (B70.2112) Globalization of the Entertainment Industry
MKTG-GB.2113 (B70.2113) Professional Management:  Repurposing Creative Content
MKTG-GB.2114 (B70.2114) The Business of Sports Marketing
MKTG-GB.2116 (B70.2116) The Business of Producing: Entrepreneurship in Entertainment & Media
MKTG-GB.2118 (B70.2118) Television Management
MKTG-GB.2120 (B70.2120) Movie Marketing and Distribution
MKTG-GB.2151 (B70.2151) Mobile for Managers
MKTG-GB.2173 (B70.2173) New Media in Marketing
MKTG-GB.2176 (B70.2176) Business of Independent Film
MKTG-GB.2190 (B70.2190) Marketing Hi-Tech Products
MKTG-GB.2191 (B70.2191) Technology Product Management
MKTG-GB.2313 (B70.2313) The Craft and Commerce of Cinema: Cannes Film Festival
MKTG-GB.2315 (B70.2315) The Business of Broadcast and Cable
MKTG-GB.2325 (B70.2325) Digital Media Marketing
MKTG-GB.2341 (B70.2341) EMT: Institutions, Economics & Strategy
MKTG-GB.2390 (B70.2390) Marketing of Hi-Tech Products
OPMG-GB.2313 (B60.2313) Operations in Entertainment: Las Vegas

For course descriptions, please see the Office of Records & Registration website.