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Academic Affairs

Luxury Marketing Specialization Description 

The specialization in Luxury Marketing allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. This is an important part of the economy, both in the US and worldwide. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system. This specialization offers a wide range of courses, including the Doing Business in Italy, which takes place in Milan during Spring Break and provides students with exposure to the high fashion and luxury industry in one of the fashion capitals of Europe.  Luxury industry companies who have hired Stern graduates recently include Louis Vuitton, Bloomingdale's, Chanel, Coach, Hermès, and Tiffany & Co.

Academic Advisor: Professor Russ Winer, 212-998-0540 (For Stern MBA Students Only)

Non-Stern MBA students must follow the cross-registration procedures in order to take Stern classes.

Course List


Part I of the Specialization:

REQUIRED:
MKTG-GB.2126 (B70.2126) Luxury Marketing and

Take an additional 3 credits from the following list:

DBIN-GB.3111 (B86.3111) Doing Business in Italy (Luxury Retail & Branding)
MKTG-GB.2127 (B70.2127) Luxury Branding
MKTG-GB.2350 (B70.2350) Advanced Marketing Planning, with approved luxury project*
MKTG-GB.2365 (B70.2365) Brand Strategy, with approved luxury project*

Part II of the Specialization: 

Complete the remaining 4.5 credits for the specialization with the addition of courses from this list:
DBIN-GB.3111 (B86.3111) Doing Business in Italy (Luxury, Retail & Branding)
INTA-GB.3344 (B55.3344) Fashion Law and Business
MKTG-GB.2127 (B70.2127) Luxury Branding
MKTG-GB.2128 (B70.2128) Consultative Selling
MKTG-GB.2129 (B70.2129) Sales Management
MKTG-GB.2153 (B70.2153) Pricing Strategy
MKTG-GB.2175 (B70.2175) Retail Strategy
MKTG-GB.2345 (B70.2345) Building and Managing Customer Relations
MKTG-GB.2350 (B70.2350) Advanced Marketing Planning, with approved luxury project*
MKTG-GB.2353 (B70.2353) Pricing Strategy
MKTG-GB.2365 (B70.2365) Brand Strategy, with approved luxury project*
MKTG-GB.2371 (B70.2371) Innovation and Design
MKTG-GB.2375 (B70.2375) Retail Strategy
MKTG-GB.2381 (B70.2381) Creativity
OPMG-GB.2306 (B60.2306) Supply Chain Management
OPMG-GB.2313 (B60.2313) Operations in Entertainment: Las Vegas
 

*In order for you to have MKTG-GB.2350 (B70.2350) or MKTG-GB.2365 (B70.2365) count towards Luxury Marketing Specialization, you must have your professor approve a luxury project and complete this form. Upon approval by the professor, the form must then be submitted to the Office of Records & Registration.