Who We Are
CURRENT LAB STAFF
Lab Manager: Nyx L. Ng
Nyx Ng is a Postdoctoral Research Scientist in the Department of Management and Organizations at NYU Stern. A social psychologist by training, she examines the social and cognitive factors that shape people’s judgments of morality and truth. Her research combines observational and experimental studies with computational modeling approaches such as signal detection theory. At NYU, she also serves as Lab Manager of the Stern Center for Behavioral Research. Prior to joining NYU, she earned her PhD in Social-Personality Psychology from the University of Texas at Austin, an MSc in Social Cognition from University College London, and a BBM in Marketing and Psychology from Singapore Management University.
Undergraduate and master’s students interested in working with her at the Stern Center for Behavioral Research should contact behavior.lab@stern.nyu.edu before the start of each semester. For more information about her research and publications, visit her personal website.
Faculty Coordinator: L. Taylor Phillips
Research Assistants:
Audrey Ruppert
Audrey is a sophomore studying Psychology and Economics at CAS. Her research interests revolve around consumer behavior and decision-making. She hopes to practice new skills and gain more experience and exposure to the research world. In her free time, she likes to go to the gym, cook, bake, travel, and try new food spots!
Nuzhat Ferdous
Nuzhat is a sophomore at NYU, pursuing a dual degree in Business at Stern with a concentration in AI, Computing and Data Science, and Filmmaking at Tisch. Her research interests lie at the intersection of behavioral economics, consumer psychology, and artificial intelligence, particularly in understanding how human cognition, emotions, and biases shape consumer demand and purchasing decisions. Beyond academics, she enjoys exploring film, creative storytelling, and the ways media shape how people think, feel, and make decisions.
Rhea Malhotra
Rhea is a sophomore at Stern studying Econometrics/Quantitative Economics and Statistics, with a minor in Psychology at CAS. Her research interests revolve around behavioral economics applied to business settings, with a specific focus on consumer behavior and decision making. After completing her undergraduate degree, she plans to pursue a PhD in economics and specialize in the aforementioned research areas. In her free time, Rhea enjoys weightlifting, trying new restaurants, yoga, baking, and listening to music.
LAB ALUMNI
Recent Lab Managers:
- Eric Mercadante - Research Scientist at Prolific
- Michael Rosenblum - Assistant Professor at University of Notre Dame Mendoza College of Business
- Felix Danbold - Assistant Professor at University College London School of Management
- Elad Sherf - Assistant Professor at UNC Kenan-Flagler Business School
- Taeya Howell - Assistant Professor at BYU Marriott School of Business
- Nicholas Hays - Assistant Professor at Michigan State University Broad College of Business
- Evan Polman - Associate Professor at University of Wisconsin School of Business
- Michael Liersch - Global Head of Wealth Planning & Advice at JP Morgan
- Elizabeth Seeley Howard - Adjunct Assistant Professor at NYU Stern School of Business
- Jennifer Mueller - Associate Professor at University of San Diego School of Business
- Steven Blader - Professor at NYU Stern School of Business
Recent Research Assistants:
- Ishaan Batra
- Yeonju Kim
- Jiarui Liu
- Catherine Zhao
- Saanika Banga
- Gaytri Menon
- Kritika Venkateswaran
- Joseph Kim
- Demetra Nikolopoulos
- Gabriel Sim
- Yuliya Borodina
- Alessandro Malave
- Zoé Newton
- Lee-Ann Rushlow
- Jessica Bu
- Yash Bulani
- Anisha Pal
- Alicia (Qinglan) Zheng
- Patrick Pamatmat
- Nikita Maneesh Dane
- Yanyang Luo
- Chae Park
- Dayin Wijaya
- Mona Yang
- Victoria Zheng
Affiliated Provost Post-Docs
- Ashli Carter (Columbia)
- Manny Galvan (UC Berkeley)
- Rachel Atkins (St John's)