Who We Are



Lab Manager:
Michael Rosenblum
Michael Rosenblum Photo
Michael is a postdoctoral research scholar and visiting assistant professor at NYU Stern School of Business. He received his Ph.D. from UC Berkeley's Haas School of Business in 2020 where he taught and conducted research in the Haas School of Business. His research focuses on two intersecting lines of inquiry. In the first line, he investigates how different forms of inequality (along lines of gender, race, power, status, economic, and socioeconomic status) impact judgments of others. In another line of research, he studies the bi-directional relation between political discourse (e.g., politically correct language) and impression formation. In Fall 2023, Michael will be joining the Management & Organization Department in Notre Dame's Mendoza College of Business as an Assistant Professor.

Faculty Coordinator: L. Taylor Phillips

Research Assistants:

Kritika Venkateswaran
Kritika is a sophomore at NYU Stern studying Finance, and minoring in Public Policy & Management. She is passionate about the intersection between business and social impact, and is very interested in learning about sustainable investing strategies. Kritika has also developed an interest in Behavioral Finance & Economics, and is keen to learn more about how disruptive innovations in the field can improve public policy. She hopes to apply her skills and learnings at Stern's Behavior lab whilst gaining insight on various research areas.

Jiarui Liu
Jiarui graduated from Ohio State University with a Bachelor's degree in Psychology, and is now a graduate student in the Psychology Master program at NYU. She is broadly interested in how human behaviors are influenced by social factors, such as social status and group identity. In her free time, Jiarui enjoys reading novels and trying out new restaurants.

Joseph Kim






Joseph is a sophomore at NYU Stern studying Finance and Data Science with a minor in Creative Writing. He is interested in learning about how responsible investing and strategic decision-making can help solve social issues in developing nations. Through his experiences in the lab, he hopes to develop his research skills and gain insight into different areas of research in business. In his free time, he enjoys reading, producing music, and writing.

Catherine Zhao







Catherine is a graduate student in the GSAS psychology program, specializing in consumer psychology. Her research interest is mainly in understanding how consumers make decisions in online markets. She hopes to practice her research skills and gain more experience in the lab. In her spare time, she enjoys swimming, making coffee, and traveling.

Demetra Nikolopoulos








Demetra is a junior in CAS studying psychology. She is intending on pursuing a Ph.D. in clinical psychology and is interested in expanding the intersection between neuroscience and psychopathology research. She also has interests in forensic psychology and jury decision making. Through her experiences in the lab, she is hoping to develop and strengthen her research skills. In her free time, she enjoys reading and curating playlists.


Recent Lab Managers:

Recent Research Assistants:

  • Gabriel Sim
  • Yuliya Borodina
  • Alessandro Malave
  • Zoé Newton
  • Lee-Ann Rushlow
  • Jessica Bu
  • Yash Bulani
  • Anisha Pal
  • Alicia (Qinglan) Zheng
  • Patrick Pamatmat
  • Nikita Maneesh Dane
  • Yanyang Luo
  • Chae Park
  • Dayin Wijaya
  • Mona Yang
  • Victoria Zheng
    Victoria is a Psychology major and CAMS minor at NYU. In addition to the Stern Behavior Lab, she has worked in the Amodio Lab as well as the Freeman Lab at NYU, and interned at General Electricity, Shanghai Center- Portman Ritz-Carlton, and Harvard Business Magazine. Victoria is president of the NYU Chapter of Psi Chi, the honor society for psychology. Currently, she is working on a Dean’s Undergraduate Research Fund project on cognitive control in maintaining biased evaluations of group members.