Who We Are


Lab Manager:
Michael Rosenblum
Michael Rosenblum Photo
Michael is a postdoctoral research scholar and visiting assistant professor at NYU Stern School of Business. He received his Ph.D. from UC Berkeley's Haas School of Business in 2020 where he taught and conducted research in the Haas School of Business. His research focuses on two intersecting lines of inquiry. In the first line, he investigates how different forms of inequality (along lines of gender, race, power, status, economic, and socioeconomic status) impact judgments of others. In another line of research, he studies the bi-directional relation between political discourse (e.g., politically correct language) and impression formation.

Faculty Coordinator: L. Taylor Phillips

Research Assistants:
Murat Hoşgör
Murat Hosgor
Murat graduated from Koç University in 2019 where he had BA degrees in Psychology and Media and Visual Arts. In his undergrad degree, he has worked in different labs and gained research experience in different fields. By completing his internship in the United Kingdom where he conducted research on Media Psychology, he decided to pursue an MA degree in Media, Culture, and Communication at NYU with Fulbright Scholarship. Along with the Center for Behavioral Research, he is working in Motivation Lab in the psychology department. His main interests center around person perception in cyberspace, positive media use, motivation, and well-being. He is a professional Latin dancer and a big supporter of same-sex competitions.

Alessandro Malave
Alessandro a junior at NYU Steinhardt studying Global Public Health & Media, Culture, and Communication. He is interested in epidemiological and drug study-related research, and hopes to pursue an advanced degree following his undergraduate studies. Alessandro also finds an interest in human behavior sciences including economics, marketing, and psychology. He hopes to gain insight into student and faculty-led behavioral research projects during his time with the lab.


Recent Lab Managers:
Recent Research Assistants:
  • Gabriel Sim
    Gabriel is a senior at NYU Stern concentrating in marketing and finance and minoring in psychology.  While working at the Center for Behavioral Research during the 2019 school year, she developed an interest in the intersectionality between consumer preferences, psychology, and marketing strategies. Gabriel facilitates in-lab studies and conducts research on behalf of faculty and doctoral students primarily in the management and marketing departments.
  • Yuliya Borodina
    Yuliya is an Economics student at New York University Abu Dhabi. She is working at the intersection of environmental and trade economics and is very passionate about the problem of global deforestation. She extends her interest in ecology beyond her academic work and does her best to live in a more sustainable way. Today, Yuliya is looking forward to continuing her academic studies as a Ph.D. student in Agricultural and Resource Economics at UC Berkeley and to exploring new projects in the field.
  • Anisha Pal
  • Alicia (Qinglan) Zheng
  • Patrick Pamatmat
  • Nikita Maneesh Dane
  • Yanyang Luo
  • Chae Park
  • Dayin Wijaya
  • Mona Yang
  • Victoria Zheng
    Victoria is a Psychology major and CAMS minor at NYU. In addition to the Stern Behavior Lab, she has worked in the Amodio Lab as well as the Freeman Lab at NYU, and interned at General Electricity, Shanghai Center- Portman Ritz-Carlton, and Harvard Business Magazine. Victoria is president of the NYU Chapter of Psi Chi, the honor society for psychology. Currently, she is working on a Dean’s Undergraduate Research Fund project on cognitive control in maintaining biased evaluations of group members.