Who We Are


Lab Manager:
Felix Danbold
Felix Danbold
Felix is a postdoctoral research scholar and visiting assistant professor at NYU Stern School of Business. He received his Ph.D. from UCLA in 2018 where he taught and conducted research in the Psychology Department and Anderson School of Management. His research explores the unique identity concerns that members of dominant groups experience in the face of growing diversity, and the strategies they employ to preserve dominance. In addition, he works on developing novel and empirically-based interventions to improve intergroup attitudes within organizations.

Faculty Coordinator: L. Taylor Phillips

Research Assistants:
Murat Hoşgör
Murat Hosgor
Murat graduated from Koç University in 2019 where he had BA degrees in Psychology and Media and Visual Arts. In his undergrad degree, he has worked in different labs and gained research experience in different fields. By completing his internship in the United Kingdom where he conducted research on Media Psychology, he decided to pursue an MA degree in Media, Culture, and Communication at NYU with Fulbright Scholarship. Along with the Center for Behavioral Research, he is working in Motivation Lab in the psychology department. His main interests center around person perception in cyberspace, positive media use, motivation, and well-being. He is a professional Latin dancer and a big supporter of same-sex competitions.

Anisha Pal
Anisha Pal
Anisha graduated from Emory University in 2018, where she majored in Psychology and Sociology. She is currently a second-year MPH Candidate at NYU CGPH with a concentration in Social Behavioral Sciences. Anisha is currently a Research Assistant at a program intervention, known as Heart to Heart, which aims to increase adherence to HIV medication within minority populations. Her other research interests are in focus for stigma, social and health disparities, and in implementation, science to change health behaviors.

Patrick Pamatmat
Patrick Pamatmat
Patrick is a Master’s Student in Psychology at NYU. He received his Bachelor of Arts degree in Psychology with a minor in Education from the University of California, Davis. Prior to NYU, he built out and spearheaded user research operations for Facebook’s Enterprise Engineering/Design Research team and was also a Research Assistant at Dr. Wendy Berry Mendes’ lab at the University of California, San Francisco. Broadly speaking, Patrick’s research interests revolve around how race, gender, and class shape intergroup attitudes and relations. At the Stern Center for Behavioral Research, he mobilizes research on behalf of faculty and doctoral students.

Gabriel Sim
Gabriel Sim
Gabriel is a junior at NYU Stern concentrating in marketing and finance and minoring in psychology.  While working at the Center for Behavioral Research during the 2019 school year, she developed an interest in the intersectionality between consumer preferences, psychology, and marketing strategies. Gabriel facilitates in-lab studies and conducts research on behalf of faculty and doctoral students primarily in the management and marketing departments.

Alicia (Qinglan) Zheng
Alicia Zheng
Alicia is currently an NYU graduate student majoring in Management Information System. During her undergraduate studies, she worked on several projects related to online customer behavior, which later helped her develop strong interests over behavior studies. Alicia joined the lab in the fall of 2018. At Stern Center for Behavior Research, she helps conduct literature reviews and data analysis according to researcher requests, runs in-lab studies, and actively works with other RAs and faculties.


Recent Lab Managers:
Recent Research Assistants:
  • Yuliya Borodina
  • Nikita Maneesh Dane
  • Yanyang Luo
  • Chae Park
  • Dayin Wijaya
  • Mona Yang
  • Victoria Zheng