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Advanced Professional Certificate in Digital Business

A student pursuing the APC in Digital Business must take and pass the equivalent of 5 full MBA-level courses (15-credits); at least 12 credits must be selected from the menus of MBA courses across the School related to Digital Business shown below, with up to 3 credits of other Stern MBA coursework allowed.  At least six credits must be taken from a main group of 7 Digital Business courses that have no prerequisites, while additional credits can be selected from other Digital Business courses that includes courses with a Stern core course as a prerequisite.

Core Courses

Students who want to take a course that has a Stern core course as a prerequisite must either complete the pre-requisite core course within the APC (using the ability to take 3 credits outside of the digital business courses to satisfy such a prerequisite) or demonstrate proficiency in the subject area in one of three ways:
  • Having earned an undergraduate major or concentration in the subject area
  • Having earned an MBA concentration in the subject area
  • Passing the Stern proficiency exam for the subject area


A student must take at least 6 credits from the following group of elective courses (and may take more than 6 credits from this set).  Courses in this Group have no pre-requisites.
INFO-GB.2318 Digital Strategy
INFO-GB.2335 Programming in Python and Fundamentals of Software Development
INFO-GB.3306 Data Visualization
INFO-GB.2346 Dealing with Data
INFO-GB.3322 Design and Development of Web and Mobile Applications
INFO-GB.3336 Data Mining for Business Analytics
INFO-GB.2336 Data Science for Business Analytics
INFO-GB.3355 Globalization, Open Innovation, and Crowdsourcing: New Ways of Organizing
INFO-GB.3362 Emerging Technology and Business Innovation


In addition to the minimum requirement of 6 credits of coursework from Group 1, a student may take remaining digital business courses from any of the other courses in Group 1 or from any of the following courses.  Note: For sets 2.B-2.C, a specific course is required as a pre-requisite.

Group 2.A: No Prerequisites

ECON-GB.2345 The Business of Platforms, Networks, and Two-sided Markets                               
INFO-GB.2350 Robo Advisors and Systematic Trading
INFO-GB.3310 Social Media and Digital Marketing
INFO-GB.3347 Fundamentals of Digital Marketing Technologies
INFO-GB.3350 Financial Information Systems
INFO-GB.3351 Risk Management in IT
INTA-GB.2121 Entrepreneurship and the New Economy
MGMT-GB.3155 Technology Innovation Strategy
MGMT-GB.3337 Foundations: Technological Entrepreneurship
OPMG-GB.2350 Decision Models & Analytics

Group 2.B: Marketing core course (COR1-GB.2310) as prerequisite

INTA-GB.3340 Digital Marketing                                                                                                 
MKTG-GB.2119 Entertainment and Media Industries                
MKTG-GB.2150 Social Media
MKTG-GB.2173 New Media in Marketing
MKTG-GB.2191 Tech Product Management
MKTG-GB.2325 Digital Media Innovation

Group 2.C: Statistics and Data Analysis core course (COR1-GB.1305) as prerequisite

MKTG-GB.2344 Data Driven Decision Making: Managerial                                                             
MKTG-GB.2354 Data Driven Decision Making: Technical
STAT-GB.2301 Regression and Multivariate Data Analysis
STAT-GB.2302 Forecasting Time Series Data
STAT-GB.2308 Applied Stochastic Processes for Financial Models
STAT-GB.2309 Mathematics of Investment
STAT-GB.3301 Introduction to the Theory of Probability
STAT-GB.3302 Statistical Inference and Regression Analysis
STAT-GB.3321 Introduction to Stochastic Processes