Betsy Wills
Betsy Wills is a dynamic leader, speaker, and author whose career spans over two decades in financial services, marketing, and nonprofit advocacy. She has spent the greater part of her career in the financial services and investment industry, including roles at Courage Capital Management, a special situations hedge fund, and Diversified Trust, the largest independent trust company in the Southeast. Her breadth of experience has positioned her as a trusted voice in the intersection of strategy, leadership, and personal development.
As the co-founder of YouScience, a national education and career platform headquartered in American Fork, Utah, Betsy has helped redefine how individuals discover and apply their innate talents. Over three million people have utilized YouScience, which is now implemented in more than 25% of all U.S. high schools and over 600 colleges and universities. The platform’s innovative aptitude assessments empower students and professionals to align their strengths with academic and career paths, fostering meaningful, fulfilling lives.
Betsy is also the author of Your Hidden Genius: The Science-Backed Strategy for Uncovering and Harnessing Your Innate Talents (HarperCollins, 2025), a groundbreaking book that makes traditionally exclusive aptitude assessments accessible to everyone. Her innovative approach to career guidance integrates science, self-discovery, and practical tools for success, making her a sought-after speaker and thought leader in her field.
In addition to her professional accomplishments, Betsy is a founder of the Tiffany Circle, a society of women leaders and philanthropists who invest in the mission of the American Red Cross through impactful fundraising and volunteerism. She also serves on the Advisory Board of the Peggy Guggenheim Museum in Venice, the Music City Center Authority in Nashville, Tennessee, and the Board of TEDx Nashville, where she supports the dissemination of inspiring ideas and innovative thinking.
Betsy’s academic background includes a bachelor’s degree from Vanderbilt University and a Master of Education in Human Resource Development from Peabody College. She frequently shares her insights as a guest lecturer at Vanderbilt University and New York University’s Stern School of Business, as well as through platforms like TEDx Women.
Known for her humor, relatability, and actionable advice, Betsy inspires audiences to embrace their natural abilities and design lives that reflect their unique strengths. She lives in Nashville, Tennessee, where she balances her professional endeavors with family life, creative pursuits, and a growing community of readers and learners inspired by her work.