Faculty News

In a feature story on NYU Stern’s Executive MBA, eight Class of 2021 EMBA students from the New York and DC programs are profiled

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Excerpt from Poets & Quants -- "One of the most valuable aspects of our program, as we often hear from current students and alumni, is Stern’s collaborative community. For each incoming class, our Admissions team carefully recruits and selects experienced executives with an average of 12 years of work experience. Students become part of a senior cohort of peers from a diverse range of industries and learn from each other as well as Stern’s top faculty, who are handpicked to teach in the EMBA Program. Students end up building a life-long professional network in the program that extends into our vibrant alumni community. And, with the addition of our DC program, we’ve deepened the engagement of Stern alumni based in Washington who now have access to even more local events and featured speakers.”
 
Faculty News

Professor Tensie Whelan's comments on the impact of sustainability-marketed products on the consumer packaged goods (CPGs) industry are highlighted

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Excerpt from Forbes -- "CSB Director Tensie Whelan told Fortune, 'Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years.'"
Faculty News

Professors Alixandra Barasch and Tulin Erdem offer commentary in a story on Facebook's decision to air its first-ever Super Bowl ad

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Excerpt from The Washington Post -- “'There's nothing safer than 'We bring people together, we allow people to communicate,' said Alixandra Barasch, an assistant marketing professor at New York University Stern School of Business. 'It definitely can backfire,' Tulin Erdem, a Leonard N. Stern Professor of Business at New York University, told me."
Faculty News

Professor Priya Raghubir explains how positivity bias leads people to believe their homes are immune from market problems

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Excerpt from The New York Times -- "Brokers also caution against picking a deliberately steep price in order to slash it later, simply to win attention. 'Discounts can lead to perceptions of reduced quality,' said Priya Raghubir, a professor of consumer psychology at New York University Stern School of Business. 'Multiple discounts can also put a buyer in a position of strength, because they now know a seller needs to sell.'”
Faculty News

Professor Paul Hardart offers insights on how streaming services effectively use Super Bowl advertising to market their services

Excerpt from Adweek -- "Some streamers have found ways to make the next step for consumers easy. Netflix’s 2018 ad for its film The Cloverfield Paradox, which the service began streaming immediately after the game, was a particularly effective marketing move, said Paul Hardart, a professor of marketing at New York University’s Stern School of Business, because it encouraged people to navigate to the streaming service that same night."
Faculty News

Professor Adam Alter's book, "Irresistible," is mentioned in an article exploring how people can reclaim their personal time

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Excerpt from Time -- "No wonder many of us suffer from what psychologists call “time famine.” No wonder we’re seeing books about reclaiming our time, like Brigid Schulte’s Overwhelmed and Jenny Odell’s How to Do Nothing, and about loosening the grip of cell phones, like Adam Alter’s Irresistible, Nir Eyal’s Indistractable and Cal Newport’s Digital Minimalism."
Faculty News

In an op-ed, Professor Allen Adamson explains why Google’s ‘Loretta’ Super Bowl ad successfully shows how products can solve problems

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Excerpt from Forbes -- "While I like a good laugh, or admire a wonderfully produced ad as much as anyone, as a marketing guy I am more appreciative of a company that can create an ad that accomplishes the three key things that make an entertaining ad a truly effective one."
Faculty News

Professor Robert Engle's comments on geopolitical risk and its impact on financial markets are referenced

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Excerpt from MoneyControl -- "Engle touched on the subject of geopolitical risks and impact of these risks on financial markets. Geopolitical risks basically mean all the risks which arise due to political tensions between two countries/regions on all kinds of aspects: trade wars, terrorism, military and the like. These risks, which ideally should remain within the conflicted regions, spread across the world financial markets, especially if conflicts involve the United States and oil-producing regions — as is often the case."
Faculty News

In a live interview, Professor Nicholas Economides discusses effects stemming from the Fed's decision to hold interest rates steady

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Excerpt from Yahoo! Finance -- “'But in the end, even a big epidemic, it won’t really change the world GDP that much. In the worst possible case I can imagine a 2% reduction in world GDP, and even that’s kind of the worst possible scenario. So I don’t think that in this world, with the American market doing so well, I wouldn’t say that there are significant risks for the stock market in the United States.'”
Faculty News

In an article examining the future of biometrics stocks, Professor Vasant Dhar asserts that AI's biggest impact over the next decade will be to address problems involving perception

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Excerpt from InvesterPlace -- "Dhar said that AI will change 'virtually every area. But the biggest impact [will] be in problems involving perception, that is, vision, language, sounds and movement. Such data is already being collected by satellites, cameras, cars, and ground sensors. Much of this data will be used for prediction.'”
Faculty News

Professor Thomai Serdari comments on how off-price retailers are impacted by a growing consumer desire for sustainability

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Excerpt from Retail Dive -- "Concerns around sustainability are endangering fast fashion and even apparel e-commerce, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."
Faculty News

Professor Scott Galloway discusses the proprietary product challenges that Casper faces ahead of its proposed IPO

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Excerpt from The New York Post -- “'The most successful specialty retailers have proprietary product or can create a voice by bringing together groups of products,' NYU Marketing Professor Scott Galloway told The Post. 'Casper has neither.'”
 
Faculty News

Professor Baruch Lev's research on the decline of value investing is highlighted

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Excerpt from The Irish Times -- "Accounting and economic developments are also factors, according to Prof. Baruch Lev of New York University. His 2019 study, Explaining the Recent Failure of Value Investing, finds that value investing has 'generally been unprofitable for almost 30 years, barring a brief resurrection following the dotcom bust.'"
Faculty News

Key takeaways from Professor Adam Alter's book, "Irresistible," are spotlighted

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Excerpt from The Hindu -- "In his 2017 book Irresistible, Adam Alter, a professor at NYU’s Stern School of Business, talks about people slipping into behavioural addictions like online shopping. One example mentioned in the book talks about an “accomplished” woman who had accumulated $80,000 in debt."
Faculty News

Professor Edward Altman notes that 30 percent of companies with debt rated BBB have the potential to move to junk status

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Excerpt from Fortune -- "Right now, some 30% of companies with debt rated BBB have the potential of being thrust into junk land, based upon their financial weaknesses, said Edward Altman, professor emeritus at New York University’s Stern School of Business and director of the Credit and Fixed Income Research Program at the NYU Salomon Center."
Faculty News

Joint research from Professor Sabrina Howell on angel investor tax credits is featured

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Excerpt from Handelsblatt -- "In addition to the insider investors, Howell and Mezzanotti also found over a third of the companies sponsored in the US study had previously raised capital from other source
Faculty News

Highlights from the 2019 update of the DHL Global Connectedness Index (GCI), co-authored by Professor Steven A. Altman and Research Scholar Phillip Bastian, are featured

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Excerpt from CNN -- “'As a 2019 report by DHL demonstrates, globalization is still strong and by some measures, continues to expand. People still do want to be connected to trade, travel and transact across the world, but in government policy, where economic logic once trumped politics, today it’s often the reverse. The cumulative result of all these measures, protecting local industries, subsidizing national champions, restricting immigration, is always to sap economic growth.'”
Faculty News

Professor Anindya Ghose notes that the recent decision by Bose to close many offline stores is dictated by cost economics and the company could benefit from targeted digital advertising

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Excerpt from Forbes -- "Says Anindya Ghose, Heinz Riehl Chair professor of business at NYU and director of the NYU Stern master of science in business analytics program, 'My sense is that this decision by Bose to close to many offline stores is dictated by cost economics. I do not see much of an impact on them because there are many third-party resellers carrying their products. In particular, as long as their products are available on Amazon, people will have easy access and a convenient method to buy.'”
Faculty News

Professor Lawrence White is quoted in a story exploring the recent troubles of Wells Fargo

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Excerpt from S&P Global -- "Lawrence White, an economist at New York University's Stern School of Business who specializes in financial regulation, expressed a similar view. Today's Wells Fargo can say 'this happened in the past,' White said in an interview. 'It does allow them to move forward a bit more.'"
Faculty News

Professor Aswath Damodaran shares his thoughts on the value of Tesla and asserts that Elon Musk is the company's biggest danger to future growth

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Excerpt from WIRED -- "Aswath Damodaran, a professor of finance at the Stern School of Business at New York University and an expert in market valuations, says that Tesla's rise in the last six months can largely be attributed to one single thing: Musk has been uncharacteristically quiet."
Faculty News

Joint research from Professors Robert Engle and Johannes Stroebel on hedging portfolios against climate change risk is cited

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Excerpt from The New York Times -- "A new paper, Hedging Climate Change News, from a group of professors at New York University’s Stern School of Business and Yale’s School of Management concluded that creating the best portfolio to mitigate climate change required investors to put money into green strategies but also into existing, non-green companies."
Faculty News

In a feature story on the success of Apple, Professor Ari Ginsberg notes that incremental innovation is not always less desirable than disruptive innovation

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Excerpt from Investor Place -- "'Under the leadership of Steve Jobs, Apple became a famous tech company for harnessing its disruptive innovations to [drive] explosive performance, particularly [in] its iPhone and iPad products,' says Ginsberg. 'In contrast, under the leadership of Tim Cook it has become a stable, market-leading company that now continuously adds incremental innovations to their current product lines.”'
Faculty News

In an in-depth interview, Professor Vasant Dhar shares insights on how machine learning will affect the future of trading

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Excerpt from Real Vision Finance -- “'It boils down to experience. Making mistakes, it’s important to make mistakes…You learn through your mistakes, and in a domain like this you can make lots of mistakes, because it’s treacherous, it’s a noisy kind of problem…every bone in your body should be telling you to figure out what’s wrong with something that seems to work because most things should not work…so there’s really no substitute for experience.'”
Faculty News

Professor Paul Hardart is quoted in a story examining how streaming services measure key metrics of success

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Excerpt from Yahoo News -- Paul Hardart, a former Warner Bros. executive and current head of the Entertainment, Media and Technology Program at NYU, agreed, saying the 'key metric' for services 'remains subscriber acquisition and retention'; this is an 'implicit reflection of utility,' Hardart added."
Faculty News

Professor Lawrence White explains why the DOJ's proposed remedy for the Sprint & T-Mobile merger is insufficient

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Excerpt from MarketScale -- “'Now in that market, Sprint and TMobile occupy a much bigger place than they do in the standard retail market because they’ve been more aggressive, they’ve been looking out to see opportunities for resale, and one of the reasons why they’ve been more aggressive here is, in a sense, they have less to lose in the standard retail market because they are smaller players in the standard retail market.'"

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