NYU Stern Initiatives in Marketing ResearchThe NYU Stern Marketing Department hosts a variety of events, conferences, and lectures throughout the year, and proudly hosts multiple initiatives and partnerships in research with professionals of both academia and industry.
Prominent lecturers visit the Marketing Department as part of our Spring Speaker Series. Late in Spring semester, the Four School Conference brings together faculty, students, and researchers from Stern, Columbia, Yale, and Wharton.
The CBS Media Analytics Initiative, formed in 2016 and conducted in collaboration with CBS Corporation, combines the analytical skills of NYU faculty with data access from CBS to advance cross-media research with industry and academic contribution.
The Entertainment, Media, and Technology Program, a subdivision of the Marketing Department, co-sponsors the Future of Television Conference every November and the multi-school Media Entertainment Conference every February.