Marketing Seminar Series: 2005-2019
Listed below is information on past Marketing Research Seminar Series.
Fall 2019
| Speaker | Date | Title |
|---|---|---|
| Tommaso Bondi (NYU Stern) |
9/13/2019 | |
| Marti Subrahmanyam & Matthias Pelster (NYU Stern) |
9/20/2019 | Attention Triggers and Retial Investors' Trading Behavior |
| Buffy Mosley (Emory) | 9/27/2019 | The Effects of Facial and Text-Based Emotions on Social Media Engagement |
| Yewon Kim (Chicago) | 10/4/2019 | Customer Retention Under Imperfect Information |
| Dinara Akchurina (INSEAD) |
10/8/2019 | Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions |
| Josh Lewis (Wharton) | 10/15/2019 | Prospective Outcome Bias: Incurring (Unnecessary) Costs to Achieve Outcomes That Are Already Likely |
| Aaron Barnes (University of Illinois) |
10/25/2019 | Deny the Voice Inside: Accessible Preferences Can Impair Choice and Reduce Word of Mouth in Interdependent Contexts |
| Ilya Morozov (Stanford) |
11/1/2019 | Measuring Benefits from New Products in Markets with Information Frictions |
| Travis Oh (Columbia) | 11/8/2019 | The Liberating Engagement Theory of Consumer Fun |
| Irene Scopelliti (Cass Business School) |
11/12/2019 | Debiasing Decision Making through Observational Learning |
Spring 2019
| Speaker | Date | Title |
|---|---|---|
| Amin Sayedi (University of Washington) |
2/1/2019 | Private and Open Exchanges in Display Advertising |
| Georgios Zervas (Boston University) |
2/8/2019 | The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry |
| Bart de Langhe (ESADE/University of Colorado-Boulder) |
2/15/2019 | Rethinking Scope Sensitivity |
| Dean Eckles (MIT) | 2/22/2019 | Stochastic Seeding Strategies in Networks |
| Stephan Seiler (Stanford) |
3/1/2019 | The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects |
| Phil Fernbach (University of Colorado-Boulder) |
3/29/2019 | Psychology of Anti-Science Beliefs |
| Diana Tamir (Princeton) |
4/5/2019 | Making Predictions in the Social World |
| Abigail Sussman (Chicago) |
4/26/2019 | Does Knowing Your FICO Score Change Financial Behavior? Evidence from a Field Experiment with Student Loan Borrowers |
| Andrea Morales (Arizona State University) |
5/3/2019 | The Pleasure and Pain of Paying: Understanding How Payment Aesthetics Shape the Purchase Experience |
Fall 2018
| Speaker | Date | Title |
|---|---|---|
| Johannes Stroebel (NYU Stern) |
10/5/2018 | Peer Effects in Product Adoption |
| A. Yesim Orhun (University of Michigan) |
10/12/2018 | Reaching for Gold: Consumer Choices, Status Incentives and Moral Hazard in the Airline Industry |
| Bryan Bollinger (Duke) | 10/25/2018 | Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry |
| John Roberts (UNSW Sydney) |
11/27/2018 | A Research Agenda for Studying the Role of Emotions in Choice Models |
| Shai Davidai (The New School for Social Research) |
12/7/2018 |
Spring 2018
| Speaker | Date | Title |
|---|---|---|
| Lawrence Williams (University of Colorado- Boulder) |
2/23/2018 | The Nature of Meaningful Consumption |
| Andrey Simonov (Columbia) |
4/13/2018 | What Drives Demand for Government-Controlled News in Russia? |
| Adriana Samper (Arizona State University) |
4/20/2018 | Suited for Retail: The Influence of Consumer Attire on Purchase Decisions |
| Paulo Albuquerque (INSEAD) |
4/27/2018 | Work Before Play: A Structural Model of Time Allocation with Conditional Product Usage |
Fall 2017
| Speaker | Date | Title |
|---|---|---|
| Jon Freeman (NYU, Psychology) |
9/8/2017 | More than Meets the Eye: Split-Second Social Perception |
| Xueming Luo (Temple) |
9/12/2017 | Targeting and Retargeting Experimentation and Machine Learning: Mobile Big Data Analytics |
| Mina Ameri (University of Texas at Dallas) |
9/22/2017 | A Structural Model of Network Dynamics: Tie Formation, Product Adoption, and Content Generation |
| Foster Provost (NYU Stern) |
9/29/2017 | Issues and Opportunities when Targeting Advertising with Ultra-Fine-Grained Data on Consumer Behavior |
| Robert Mislavsky (Wharton) |
10/6/2017 | When Risk is Weird: Unexplained Transaction Features Lower Valuations |
| Ryan Dew (Columbia) | 10/13/2017 | Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations |
| Xinyu Cao (MIT) | 10/20/2017 | Prelaunch Demand Estimation |
| Franklin Shaddy (Chicago) |
11/3/2017 | Seller Beware: How Bundling Affects Valuation |
| Jared Watson (University of Maryland) |
11/7/2017 | Swayed by the Numbers: The Consequences of Displaying Product Review Attributes |
| Amit Bhattacharjee (Erasmus) |
12/1/2017 |
Spring 2017
| Speaker | Date | Title |
|---|---|---|
| Joachim Vosgerau (Bocconi University) | 2/13/2017 | |
| Carl Mela (Duke) | 2/24/2017 | TV Viewing and Advertising Targeting |
| Eileen Fischer (York University) |
3/24/2017 | The Consequences of Intense Co-Creation for Entrepreneurial Firms |
| Navdeep Sahni (Stanford) |
3/31/2017 | Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search |
| Rebecca Hamilton (Georgetown University) |
4/7/2017 | Learning that You Can't Always Get What You Want: The Effect of Childhood Socioeconomic Status on Decision Making Resilience |
| Avi Goldfarb (Toronto) |
4/21/2017 | Exit, Tweets, and Loyalty |
| Anuj Shah (Chicago) |
5/5/2017 | Deciding Who Gets What, Fairly |
Fall 2016
| Speaker | Date | Title |
|---|---|---|
| Sanjay Sood (UCLA) |
9/16/2016 | The Endowment Effect for Experiences vs. Products: The Role of Narrative Processing |
| Joel Waldfogel (University of Minnesota) |
9/23/2016 | Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music |
| LI Shrum (HEC Paris) |
10/24/2016 | Television's Persuasive Narratives: How Television Influences Values, Attitudes, and Beliefs |
Spring 2015
| Speaker | Date | Title |
|---|---|---|
| Zsolt Katona (Berkeley) | 2/10/2015 | Competing for Influencers in a Social Network |
| Yuxin Chen (NYU, Shanghai) |
2/17/2015 | Sequential Search with Refinement: Model and Application with Click-stream Data |
| Brett Gordon (Northwestern) |
3/10/2015 | Advertising Competition in Presidential Elections |
| Gita Johar (Columbia) |
4/1/2015 | Egocentric Categorization: Products as Self Standards |
| Tom Gilovich (Cornell University) |
4/17/2015 | We’ll Always Have Paris: The Hedonic Return on Experiential and Material Consumption |
Fall 2014
| Speaker | Date | Title |
|---|---|---|
| Stephen Anderson-MacDonald (London Business School) | 10/3/2014 | The Impact of Marketing (versus Finance) Skills on Firm Performance: Evidence from a Randomized Controlled Trial in South Africa |
| Minah Jung(Berkeley) | 10/7/2014 | Selfish and Kind: An Examination of Consumer Elective Pricing |
| Ioannis Evangelidis (Erasmus) | 10/14/2014 | Preference Construction Under Prominence |
| Yann Cornil (INSEAD) | 10/17/2014 | Pleasure as a Substitute for Size: How Sensory Imagery can make People Happier with Smaller Food Portions |
| Silvia Bellezza (Harvard Business School) |
10/21/2014 | Symbolic Consumption and Alternative Signals of Status |
| Yufeng Huang (Tilburg University) |
10/28/2014 | Learning By Doing and the Demand for Advanced Products |
| Jeffrey Cai (Wharton) | 10/31/2014 | Silent or Salient? Perks and Perils of Performance Posting |
| Xiao Liu (Carnegie Mellon) | 11/13/2014 | Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data |
Spring 2014
| Speaker | Date | Title |
|---|---|---|
| Ilana Ritov (The Hebrew University of Jerusalem) |
2/6/2014 | Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior |
| Juanjuan Zhang (MIT) | 2/14/2014 | Policy and Inference: The Case of Product Labeling |
| Kathleen Vohs (University of Minnesota) |
2/21/2014 | Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity |
| Olivier Toubia (Columbia) | 2/28/2014 | Idea Generation, Creativity, and Prototypicality |
| Yaniv Dover (Dartmouth) |
3/28/2014 | Promotional Reviews: An Empirical Investigation of Online Review Manipulation |
| F.G.M. (Rik) Pieters (Tilburg University) |
4/8/2014 | Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration |
| Daniel Egan (Betterment) |
4/9/2014 | Website Design: Data-Based Decisions |
| Tymoteusz Doligalski (Warsaw School of Economics) |
4/11/2014 | Customer Value Management and E-Business: Conceptual and Empirical Approaches |
| Chris Hsee (Chicago) | 4/23/2014 | Emotional Neglect in Compensation |
Fall 2013
| Speaker | Date | Title |
|---|---|---|
| Bernd Skiera (University of Frankfurt, Germany) |
9/20/2013 | A Model to Determine an Optimal Shipping Fee Policy |
| Nina Mazar (Toronto) |
10/1/2013 | Probabilistic Purchasing: When Retailing and Las Vegas Meet |
| Jonathan Berman (University of Pennsylvania) |
10/10/2013 | Self-Interest and Selfishness in Consumer Decision Making |
| Eva Buechel (University of Miami) |
10/15/2013 | |
| Taly Reich (Stanford) | 10/17/2013 | The Upside of Evaluative Inconsistency |
| Avery Haviv (Toronto) |
10/22/2013 | Does Purchase Without Explain Counter Cyclic Pricing? |
| David Muir (University of Pennsylvania) |
10/24/2013 | Price Obfuscation and Consumer Search: An Empirical Analysis |
| Ron Berman (Berkeley) |
10/31/2013 | Beyond the Last Touch: Attribution in Online Advertising |
| Arvind Rangaswamy (Penn State) | 11/7/2013 | Organizational Adoption and Diffusion of an Online Channel: The Effects of Competition and Legitimation |
Spring 2013
| Speaker | Date | Title |
|---|---|---|
| Jay Russo (Cornell) | 1/25/2013 | The Goal of Cognitive Consistency |
| Fred Feinberg (Michigan) | 2/1/2013 | Modeling Scale Attraction Effects |
| Klaus Wertenbroch (INSEAD) | 2/8/2013 | Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice |
| Geoffrey Miller (Univ. of New Mexico) | 2/22/2013 | Sex, Mutations, and Marketing |
| Michael Grubb (MIT) | 3/13/2013 | Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock |
Fall 2012
| Speaker | Date | Title |
|---|---|---|
| Cassie Mogilner (Wharton) | 10/1/2012 | How Happiness Affects Choice / Eternal Quest for the Best |
| Michael Cohen (NYU Stern) | 10/2/2012 | Corporate Social Responsbility for Kids' Sake |
| Jennifer Cutler (Duke) | 10/11/2012 | The Advantages of Underestimating the Competition |
| Eric Schwartz (Wharton) | 10/19/2012 | Bandit's Paradise: Customer Acquisition Through Online Display Advertising |
| Abby Sussman (Princeton) | 10/25/2012 | On Assets and Debt in the Psychology of Perceived Wealth |
| Amitava Chattopadhyay (INSEAD) | 11/30/2012 | The Pleasure and Sin of Darkness |
Spring 2012
| Speaker | Date | Title |
|---|---|---|
| Joe Alba (Univ of Florida) | 2/29/2012 | When Less Is More: Consumer Aversion to Unused Utility |
| Michael Cohen (NYU Stern) | 3/6/2012 | The Uses of Voluntary Marketing Initiatives to Reduce Childhood Obesity |
| Gary Lilien (Penn State) | 3/20/2012 | Performance Implications of Deploying Marketing Analytics |
| Sridhar Moorthy (Univ of Toronto) | 3/28/2012 | Can Brand Extension Signal Product Quality? |
| Juliano Laran (Univ of Miami) | 4/11/2012 | Choosing Your Future |
| Bart Bronnenberg (Tillburg) | 4/16/2012 | Convenience, Demand, and Marketing |
| Ron Shachar (IDC) | 4/18/2012 | Advertising and Consumers' Communications |
| Itamar Simonson (Stanford) | 4/25/2012 | Emerging Influences on Consumer Preferences |
Fall 2011
| Speaker | Date | Title |
|---|---|---|
| Daria Dzyabura (MIT) | 10/3/2011 | Active Machine Learning for Consideration Heuristics |
| Kaifu Zhang (INSEAD) | 10/12/2011 | Social Media Competition: Differentiation with User-Generated Content |
| Amin Sayedi (Carnegie Mellon) | 10/20/2011 | Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising |
| Doug Chung (Yale) | 10/31/2011 | Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans |
| Andrea Bonezzi (Northwestern) | 11/8/2011 | Stuck in the Middle: The Psychophysics of Goal Pursuit |
| Pinar Yildirim (Pittsburgh) | 11/9/2011 | User-Generated Content in News Media |
Spring 2011
| Speaker | Date | Title |
|---|---|---|
| Eric Bradlow (Wharton) | 2/4/2011 | Multi-Platform Tournament Audience Forecasting |
| Krishna Savani (Columbia) | 2/18/2011 | Cognitive Inertia in Choice Bracketing: Construing Actions as Choices |
| Sungjoon Nam (Rutgers) | 3/4/2011 | Demystifying the Bass Diffusion Model: The Hidden Role of Distribution |
| Danny Oppenheimer (Princeton) | 3/25/2011 | Harry Potter and the Sorcerer's Scope: Latent Scope Bias in Reasoning |
| Josh Ackerman (MIT Sloan) | 4/8/2011 | Incidental Haptic Sensations Influence Social Judgments and Decisions |
Fall 2010
| Speaker | Date | Title |
|---|---|---|
| Masakazu Ishihara (Toronto) | 9/17/2010 | Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games |
| Bryan Bollinger (Stanford) | 9/24/2010 | Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry |
| Rom Schrift (Columbia) | 9/29/2010 | Complicating Choice |
| Scott Shriver (Stanford) | 10/1/2010 | Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol |
| Keisha Cutright (Duke) | 10/4/2010 | The Beauty of Boundaries: When and Why We Seek Structure in Consumption |
| Elisabeth Honka (Chicago) | 10/15/2010 | Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry |
| Bart De Langhe (Erasmus) | 10/20/2010 | Price as a Cue for Quality: Cue-Outcome Learning under Homo- and Heteroscedastic Uncertainty |
| Liye Ma (Carnegie Mellon) | 10/22/2010 | A Dynamic Competitive Analysis of Content Production and Link Formation of Internet Content Developers |
| Hal Ersner-Hershfield (Stanford/Kellogg Post-Doc) | 10/27/2010 | Increasing Saving Behavior Through Age-Progressed Renderings of The Future Self |
| Pedro Gardete (Berkeley) | 10/29/2010 | The Role of Market Information in the Dynamics of a Capital-Intensive: Industry: The Case of DRAM Manufacturing |
Spring 2010
| Speaker | Date | Title |
|---|---|---|
| Wendy Liu (UCLA) | 2/5/2010 | The Grapes of Wrath: The Implicit Emotional Consequences of Being Virtuous |
| Art Markman (UT Austin) | 2/12/2010 | Regulatory fit effects in a choice task |
| Raghu Iyengar (Wharton) | 2/19/2010 | Social Contagion in New Product Diffusion: Network Structure vs Mere Geography |
| Young-Hoon Park (Cornell) | 3/8/2010 | Position Competition in Sponsored Search Advertising |
| Michaela Draganska (Stanford) | 3/18/2010 | Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data |
| Yeşim Orhun (Chicago) | 3/22/2010 | Systematic Differences in Beliefs about Others in Strategic Interactions |
| Brett Gordon (Columbia) | 3/25/2010 | Are Recessions Opportunities? Business cycle variation in price sensitivity and brand switching across categories |
| Raphael Thomadsen (UCLA) | 4/7/2010 | Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms' Profits |
| Page Moreau (Colorado) | 4/9/2010 | For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products |
| Andrew Ching (Toronto) | 4/30/2010 | Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions Nina Mazar (Toronto) 5/18/2010 Escalation and Balancing of Social and Moral Acts |
| Nina Mazar (Toronto) | 5/18/2010 | Escalation and Balancing of Social and Moral Acts |
Fall 2009
| Speaker | Date | Title |
|---|---|---|
| Peter Zubcsek (INSEAD) | 10/7/2009 | Direct Marketing on a Social Network |
| Aner Sela (Stanford) | 10/9/2009 | Crossing the Efficiency Frontier: The Role of Unintended Outcomes in Consumers' Responses to Marketing offers |
| Dan Bartels (Chicago) | 10/13/2009 | The Role of Connectedness to the Future Self in Intertemporal Choice |
| Eva Ascarza (LBS) | 10/15/2009 | Modeling Churn and Usage Behavior in Contractual Settings |
| Vineet Kumar (Carnegie Mellon) | 10/19/2009 | Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks |
| Matthew Osborne (Dept of Commerce) | 10/21/2009 | Consumer Stockpiling Behavior, Price Sensitivity and Its Implications for Price Elasticities and Consumer Welfare |
| Blake McShane (Wharton) | 10/28/2009 | Multivariate Visual Diffusion for Social Groups |
| Jian Ni (Carnegie Mellon) | 10/30/2009 | A Dynamic Model of Health Care Consumption and Health Insurance Purchase |
Spring 2009
| Speaker | Date | Title |
|---|---|---|
| David Godes (Harvard Business School) | 2/5/2009 | References |
| Renana Peres (Hebrew University of Jerusalem) | 2/27/2009 | The Role of Within-Brand and Cross-Brand Communications in Competitive Growth |
| Sanjog Misra (Rochester) | 3/26/2009 | Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort |
| Oded Netzer (Columbia) | 4/2/2009 | Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application |
| Baohong Sun (Carnegie Mellon) | 4/16/2009 | Learning and Acting Upon Customer Information: An Empirical Application to Service Allocations with Offshore Centers |
| Katherine Burson (Michigan) | 4/30/2009 | Providing Multiple Units of a Good Attenuates the Endowment Effect |
Fall 2008
| Speaker | Date | Title |
|---|---|---|
| Song Yao (Duke) | 10/3/2008 | A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete |
| Andrew Stephen (Columbia) | 10/7/2008 | Deriving Value from Social Commerce Networks |
| Adam Alter (Princeton) | 10/16/2008 | Easy on the Mind; Hard on the Mind: The Effects of Fluency on Elaboration, Construal, and Valuation |
| Kelly Goldsmith (Yale) | 10/17/2008 | Ironic Effects of Goal Activation on Choice |
| Hema Yoganarasimhan (Yale) | 10/20/2008 | Cloak or Flaunt?-The Firm's Fashion Dilemma |
| Cassie Mogilner (Stanford) | 11/3/2008 | The "Time vs. Money Effect": Shifting Product Attitudes through Personal Connection |
| Kanishka Misra (Northwestern) | 11/7/2008 | Understanding Retail Assortments in Competitive Markets |
| Renna Jiang (Chicago) | 11/10/2008 | Structural Estimation of a Moral Hazard Model: An Application to Business Selling |
| Daniel Goldstein (LBS) | 11/19/2008 | Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice |
| Darren Dahl (British Columbia, Vancouver) | 12/1/2008 | n/a |
Spring 2008
| Speaker | Date | Title |
|---|---|---|
| Srinivasaraghavan Sriram | 2/15/2008 | Investigating Consumer Adoption of Related Technology |
| Renna Jiang (Chicago) | 3/14/2008 | Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors |
| Simona Botti (LBS) | 3/28/2008 | Tragic Choices: Autonomy and Emotional Responses to Life-Altering Decisions |
| Pradeep Chintagunta (Chicago) | 4/11/2008 | The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage |
Fall 2007
| Speaker | Date | Title |
|---|---|---|
| Sam Hui (Pennsylvania) | 9/17/2007 | Analysis of Path Data in Marketing with Applications to Grocery Shopping |
| Zsolt Katona (INSEAD) | 9/21/2007 | Buying and Selling Traffic: The Internet as an Advertising Medium |
| Hilke Plassmann (Caltech) | 9/24/2007 | Can Marketing Actions Influence "True" Consumption Utility? Insights from Decision Neuroscience |
| Qiaowei Shen (California) | 10/1/2007 | Industry Evolution with Endogenous Entry and Exit |
| Maria Ana Vitorino (Chicago) | 10/5/2007 | Empirical Games with Complementarities: An Application to the Shopping Center Industry |
| Amy Dalton (Duke) | 10/11/2007 | Coping in the Material World: Using Objects to Repair and Protect Self-Worth |
| Ray Weaver (MIT) | 10/19/2007 | Driving a Fair Bargain: The Role of Transaction (Dis)utility in Evaluation Disparities |
| Jason Riis (NYU Visitor) | 10/22/2007 | Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits |
Spring 2007
| Speaker | Date | Title |
|---|---|---|
| Gita Johar (Columbia) | 2/9/2007 | Product Crisis and Babyfaces: The Fact of a Company Affects Consumer Judgments |
| Andrew Ainslie (UCLA) | 2/16/2007 | A Choice Model to Measure Brand Equity |
| Aradhna Krishna (Michigan) | 3/9/2007 | Cause Marketing: Noble or Insidious? Spillover Effects of Cause-Related Products in a Product Portfolio |
| Rajesh Chandy (Minnesota) | 3/30/2007 | Managing the Future: CEO Attention and Innovation Outcomes |
| Shane Frederick (MIT) | 4/13/2007 | Cognitive Reflection and Decision Making |
| Peter McGraw (Colorado) | 4/16/2007 | Loss Aversion is Comparative |
| Chris Hsee (Chicago) | 4/27/2007 | Value and Experience |
| Various Speakers | 5/11/2007 | Marketing Department Summer Research Camp |
Fall 2006
| Speaker | Date | Title |
|---|---|---|
| Luis Cabral (NYU Stern Economics) | 9/22/2006 | A Theory of Price Signalling and Diffusion |
| Amitava Chattopadhyay (INSEAD) | 10/3/2006 | Persuasion via Associative Mechanisms: Are we in Control? |
| Dan Ariely (MIT/Princeton) | 10/13/2006 | Expectations and Experience: Beer, Vinegar and Painkillers |
| Craig Fox (UCLA) | 10/20/2006 | From the Brain to the Lab to the Field: Studies of Constructed Preferences |
| Shuba Srinivasan (UC-Riverside) | 11/3/2006 | How do Marketing Investments Benefit Brand Revenue Premiums? |
| David Dunning (Cornell) | 11/17/2006 | Why We Trust: Evidence from Economic Games |
| Jean-Pierre Dube (Chicago) | 12/12/2006 | Category Pricing with State Dependent Utility |
Spring 2006
| Speaker | Date | Title |
|---|---|---|
| Carey Morewedge (Harvard) | 2/17/2006 | Why Alternatives Do Not Matter |
| Yaacov Trope (NYU) | 2/24/2006 | Transcending the Now: Time as a Dimension of Psychological Distance |
| Koen Pauwels (Dartmouth) | 3/10/2006 | From Clicks to Bricks: The Long Term Revenue Impact of Opening Physical Stores |
| Barbara Mellers (Berkeley) | 3/24/2006 | Why do People Cooperate? A Psychological Framework from Emotions to Choice |
| Ayelet Fishbach (Chicago) | 4/7/2006 | Goals as Excuses versus Guides: Dynamics of Goal-Based Choice |
| Duncan Simester (MIT) | 4/14/2006 | Measuring and Optimizing the Long-Run Impact of Marketing Actions |
| Kamel Jedidi (Columbia) | 4/21/2006 | Optimal Multi-Tiered Pricing of Products and Services: A Structural Conjoint Approach |
| Various Speakers | 6/23/2006 | Marketing Department Summer Research Camp |
Fall 2005
| Speaker | Date | Title |
|---|---|---|
| Tulin Erdem (Berkeley) | 9/15/2005 | Learning about Computers: An Analysis of Information Search and Technology Choice |
| Wendy Liu (Stanford) | 10/7/2005 | Take It or Leave It? Preference Testing Effects in the Consumers' Decision to Purchase |
| Juanjuan Zhang (Berkeley) | 10/14/2005 | The Sound of Silence |
| David Faro (Chicago) | 10/17/2005 | Causal Time Compression: The Influence of Causal Beliefs on Judgments of Elapsed Time |
| Jackie Luan (Yale) | 10/21/2005 | Optimal Inter-Release Timing for Sequential Releases |
| Leonard Lee (MIT) | 10/28/2005 | Shopping Goals and Conditional Promotions |
| Yesim Orhun (Berkeley) | 10/31/2005 | Optimal Product Line Design With Choice Set Dependent Differences |
| Eduardo Andrade | 11/2/2005 | On the Consumption of Negative Feelings |
Spring 2005
| Speaker | Date | Title |
|---|---|---|
| Sherif Nasser & Pragya Mathur (NYU) | 3/23/2005 | n/a |
| Dina Mayzlin (Yale) | 3/25/2005 | Firm Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment |
| John Liechty (Penn State) | 3/29/2005 | The Optimal Sequence of Questions for Aiding Consumer Decision |
| Asim Ansari (Columbia) | 4/8/2005 | Structural Choice Models for Memory and Recognition |
| Pierre Chandon (INSEAD) | 4/15/2005 | Obesity and Consumption Underestimation Bias |
| John Zhang (Pennsylvania) | 4/29/2005 | Fairness and Channel Coordination |
| Ravi Dhar (Yale) | 5/2/2005 | Choice in Sequence: The Momentum & Licensing Effect |
| Anne Laure Sellier (NYU) | 5/12/2005 | A Weakness Can't Always Be Turned into a Strength: Boundaries of Dual Matching and Mismatching Effects |
| Various speakers | 5/20-21/2005 | Marketing Department Summer Research Camp |