Faculty News
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Professor Priya Raghubir analyzes consumer purchasing behavior when shopping at Target
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Excerpt from Business Insider -- "But NYU Professor Priya Raghubir says the real key to Target's success is that you don't actually regret buying anything. Those unplanned purchases, they're often things people do want, they just haven't thought of putting them on their shopping list."
Faculty News
—

Excerpt from Business Insider -- "But NYU Professor Priya Raghubir says the real key to Target's success is that you don't actually regret buying anything. Those unplanned purchases, they're often things people do want, they just haven't thought of putting them on their shopping list."