2016 Media Analytics Conference

CBS and NYU Stern Logos

A conference was held on Nov. 4 featuring David Poltrack and Leslie Wood, Chief Research Offices of CBS and Nielsen-Catalina respectively, to describe data sources and discuss research issues.  A brainstorming session was subsequently held as an outgrowth of the conference to discuss research areas.  Both the conference and brainstorming sessions were attended by faculty and PhD students from marketing, IOMS, and economics.