Call For Papers

Conference date: October 23, 2015 (8.30am-5pm, with one industry panel, one academic panel, paper presentations, as well as the conference reception/poster sessions from 5-6.30pm)

Topics Include:

Mobile Analytics
  • Mobile geo-social targeting with Facebook, Twitter, Weibo, KakaoTalk, weChat, Line
  • Smartphone targeting in retailing, banking, e-commerce, automotive industries
  • Mobile geo-conquesting with competitive and combative advertising
  • Geofenced, geotag-enabled social sharing
  • Mobile app design and in-app advertising
  • Mobile gaming platform
  • Mobile online to offline/offline to online (OTO) conversion

IOT, Wearables, & Digital Advertising
  • Wearables marketing and advertising
  • Smart watch and consumer engagement on-the-go
  • Internet of Things (IOT) and customer relationships
  • Finding the right metrics to measure social media marketing success

Big Data and its Practical Applications
  • State of the art applications of Big Data in practice
  • Successfully linking Big Data and business strategy
  • Social networks and structured/unstructured data analytics
  • Handling privacy and security concerns
  • Real-time consumer insights from Big Data and large field experiments

Conference Chairs: Xueming Luo (Temple) and Russ Winer (NYU)

Conference Program Board Members
Eric Anderson (Northwestern), Kellogg School of Management
Pradeep Chintagunta (Chicago), Chicago Booth School of Business
JP Dube (Chicago), Chicago Booth School of Business
Sachin Gupta (Cornell), Johnson School of Management
Carl Mela (Duke), Fuqua School of Business
Harikesh Nair (Stanford), Stanford School of Business
Scott Neslin (Dartmouth), Dartmouth College
Praveen Kopalle (Dartmouth), Dartmouth College
Jiwoong Shin (Yale), Yale School of Management
K Sudhir (Yale), Yale School of Management
Yuchi Zhang (Temple), Fox School of Business
Juanjuan Zhang (MIT), Sloan School of Management