Keynote Presentation PPTs
Please click on the links below to view the slides from this year's keynote presentations.
Jean-Pierre Dubé, Large-Scale Mobile Field Experiments: Where Science Benefits Practice
Anindya Ghose, New Frontiers in Mobile Marketing Using Randomized Field Experiments
Dominique Hanssens, Marketing Impact in the Digital Age
Xueming Luo, Mobile Marketing Analytics: Big Field Data Evidence
K. Sudhir, How Will Big Data Impact Marketing Scholarship?
Olivier Toubia, Text Mining and Marketing Analytics: Beyond Online Consumer Reviews
Michel Wedel, Marketing Analytics in a Data-Rich Environment
Anindya Ghose, New Frontiers in Mobile Marketing Using Randomized Field Experiments
Dominique Hanssens, Marketing Impact in the Digital Age
Xueming Luo, Mobile Marketing Analytics: Big Field Data Evidence
K. Sudhir, How Will Big Data Impact Marketing Scholarship?
Olivier Toubia, Text Mining and Marketing Analytics: Beyond Online Consumer Reviews
Michel Wedel, Marketing Analytics in a Data-Rich Environment