Strategic Foresight Study
Future Today Strategy Group (FTSG) and the NYU Stern Center for the Future of Management are partnering to shape a new report–the first of its kind–about the use of strategic foresight.
About the Strategic Foresight Study
Strategic foresight is a data-driven practice for developing plausible future scenarios in order to inform today's decisions. Today, more than ever, the global business climate is increasingly volatile, uncertain, and reliant on emerging technologies. Organizations are increasingly leveraging strategic foresight to improve their planning and long-term decision making. The Strategic Foresight Study seeks to better understand how organizations use foresight to inform strategic decisions, and how mature those efforts are.
This work is being led by Professors Webb and Seamans, in collaboration with the Future Today Strategy Group (FTSG). Professor Webb also serves as CEO of FTSG, where Managing Director Melanie Subin plays a key role in overseeing this initiative.
The survey should take approximately 10-15 minutes to complete. All responses are confidential and will only be reported in aggregate form. If you would like to participate, please see the survey below:
Leading the Study
Rob Seamans is the Director of the NYU Stern Center for the Future of Management. He conducts research on major shifts in the global business landscape, and the challenges and opportunities they present for business leaders and strategists.
Amy Webb is the Chief Executive Officer of Future Today Strategy Group and in 2023 was ranked the #4 most influential management thinker by Thinkers50.
Melanie Subin is the Managing Director of Future Today Strategy Group and, along with Amy, launched the 18th annual edition of the firm’s 2025 Tech Trend Report.
FTSG is a consulting firm specializing in strategic foresight that helps organizations imagine and prepare for what might happen next.