Digital Marketing

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

Sample Courses:

  • Advertising Management
  • Design and Development of Web and Mobile Applications
  • Digital Marketing
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • New Media in Marketing
  • Search and the New Economy
  • Social Media for Brand Management

Especially Applicable to Careers in Marketing, Entertainment, Media and Technology, and Luxury & Retail, such as:

  • Brand Management
  • Business Development
  • Luxury/Retail Marketing
  • Marketing
  • Market Research
  • News & Entertainment Media
  • Sports Marketing
  • Strategic Planning