Luxury Marketing

This specialization allows students to develop the perspective and skills necessary for careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.

Sample Courses:

  • Luxury Marketing
  • Retail Strategy
  • Marketing Planning and Strategy*
  • Brand Strategy*
  • Innovation and Design
  • The Fashion Industry: Creativity and Business
  • Doing Business in Italy: Luxury, Retail and Branding

Especially applicable to careers in Luxury & Retail, Marketing and Management such as:

  • Brand Management
  • Business Development
  • General Management
  • Marketing
  • Market Research
  • Strategic Planning