A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.

Sample Courses:

  • Brand Strategy
  • Advertising Management
  • The Business of Sports Marketing
  • Competitive Strategy in the Marketplace
  • Consumer Behavior
  • Corporate Branding and CSR
  • Financial Services Marketing
  • Luxury Marketing
  • Retail Management
  • Digital Marketing

Especially applicable to careers in Marketing and Entertainment, Media and Technology such as:

  • Brand Management
  • Business Developement
  • Financial Services Marketing
  • Luxury/Retail Marketing
  • Market Research
  • Pharmaceutical Marketing
  • Sports Marketing
  • Strategic Planning