Program Requirements

The Marketing program of study totals 54 credits: 16 credits in the core (probability, statistics, and microeconomics), 21 credits in the Marketing Program, 12 points in electives, and 5 in research practica (students wo receive waivers of course requirements must still complete the regular minimum credit requirement).

Prerequisites include: Calculus, matrix algebra, microeconomics, macroeconomics, psychology or sociology.

 

Year 1 (25 Points)
  • Introduction to Theory of Probability (or equiv.) (3 points)
    • OR Microeconomics Decisions: Theory and Application (3 points)
    • OR Microeconomics Decisions I (3 points)
  • Research Methods Seminar (3 points)
  • Odd Years: Behavioral Applications in Marketing I (3 points)
  • Even Years: Quantitative Applications in Marketing II (3 points)
  • Elective (3 points)
  • Research Practicum I (1 point)
  • Statistical Inference and Regression Analysis (or equiv.) (3 points)
    • OR Introduction to Theory of Probability (or equiv.) (3 points)
Behavioral Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Experimental Design and Analysis (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Elective (3 points)
    • Elective (3 points)
Quantitative Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Advanced Empirical Methods (3 points)
    • Elective (3 points)
  • Summer Independent Research project

 

Year 2 (26 Points)
  • Odd years: Behavioral Applications in Marketing I (3 points)
  • Even years: Quantitative Applications in Marketing II (3 points)
  • Elective (3 points)
  • Elective (3 points)
  • Elective (3 points)
  • Research Practicum (1 point)
  • Research Practicum (1 point)
Behavioral Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Experimental design and Analysis (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Elective (3 points)
    • Elective (3 points)
    • Elective (3 points)
Quantitative Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Elective (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Advanced Empirical Methods (3 points)
    • Elective (3 points)
    • Elective (3 points)
  • Comprehensive Examination

  

Year 3

  • Dissertation Research
  • Research Practicum
  • Summer Teaching

 

 

Year 4
  • Dissertation Research
  • Dissertation Proposal Defense

 

 

Year 5
  • Dissertation Research
  • Dissertation Defense