Course Announcements


Spring 2020 Course Announcements

Business & Society

Case Study Development in Sustainable Business
BSPA-GB.2307 (3.0 Credits)
Prof. Chester Van Wert
Wednesdays, 6:00-9:00pm
Specializations: Sustainable Business & Innovation

Four teams of 3 to 5 students each will research and write case studies about companies facing specific, vital environmental and social sustainability challenge. The companies and the challenges we study will represent a range of industries and functional roles in their respective organizations, including finance, strategy, marketing, supply chain, and operations. The resulting case studies are intended for publication and for use by CSB with an audience of the students’ peers – primarily graduate students in business. Publication is not guaranteed, but those case studies that are published will credit the students as authors (working under the supervision of the faculty instructor).


Management

Advanced Topics in Negotiation: Corporate Deals, Decisions, and Diplomacy
MGMT-GB.2164 (1.5 Credits)
Prof. Seth Freeman
Tuesdays, 9:00-11:50am and Thursdays, 6:00-9:00pm
Specializations: Management

How do you negotiate with many parties? With Godzilla? With other organizations? High stakes? Multiple issues? How do you build a consensus everyone’s committed to? How do you act as an agent with constituents and mandates? Deal with talks in the public eye? In short, how do you negotiate corporate life, where things are more challenging than simple one-on-one transactions? In this hands-on, practical continuation of Collaboration, Conflict & Negotiation (CCN), students do a series of increasingly difficult negotiation simulations that help them gain new tools and principles for dealing with the harder talks that happen in corporate life. Students learn to handle multi-party talks, ready for talks with a host of issues using a ‘playcard’ that gives them ‘glance and go’ guidance, and deal with highly intimidating counterparts, in part by learning to ‘war game.’ They also learn to resolve conflicts well even when they have too much responsibility and not enough authority, handle the complex diplomatic challenges of talks between groups and firms, and more. In a capstone simulation, students handle a complex, high-stakes, high-stress, deal on video and then, like athletes, review the tape to discover hidden weaknesses and strengths. CCN is the only pre-requisite. The course complements other Advanced Topics in Negotiation courses and Negotiating Complex Transactions with Executives & Lawyers, which can be taken concurrently or in any order.

Venture Building for Entrepreneurs and Intrapreneurs
MGMT-GB.2308 (3.0 Credits)
Prof. Geoffrey Schwartz
Thursdays, 6:00-9:00pm
Specializations: Management

The future is fast, complex and in flux. Markets are being reshaped at an unprecedented pace, creating a world where disruption is common-place and innovation is not only expected but increasingly necessary. Every player is entering the race to win with the next big bet - entrepreneurs working at start-ups and venture studios, and intrapreneurs, working within corporations, all vying for a piece of the rapidly changing market. Building new ventures, as an entrepreneur or intrapreneur, has become a coveted skill. This course focuses on teaching that skill, de-mystifying the process and the complexity of creating new ventures and delving into the core steps, techniques and tools that transcend industry and objective. Students will immerse in the venture building process through the hands-on creation of their own idea, learning how to identify and size a market opportunity, segment customers and define a unique value proposition and business model. Individually or in groups, students will select a project path: venture building for themselves (entrepreneurs) or from within an existing company (intrapreneurs). They will learn, from in-class lecture and detailed case studies, how to move from initial hypothesis to proof of concept, and then apply those learnings to their own idea. Students will be asked to share and evolve their work, in response to feedback and external forces, as occurs in the real world. As the course progresses, so will their ideas, following the arc of venture building and allowing students to absorb the core tools necessary to determine and stress-test their path forward as entrepreneurs and intrapreneurs.


Management Communication

Improvisation for Effective Leadership
MCOM-GB.2106 (1.5 Credits)
Prof. David Purdy
Mondays, 6:00-9:00pm

In this course, you will use improvisation techniques to enhance your ability to think on your feet, connect with others, build trusting relationships, and develop greater confidence to make good things happen. Through improvisation, you will learn how to listen openly, let judgments of yourself and others fall away, and adapt to change. After all, effective leadership communication is that which compels change in what we do as individuals, as a team, and as a company. It is about developing a strategy and communicating it so compellingly that it brings new ideas to life. Improvisation is unique in its ability to heighten awareness of self and others, helping you take and support responsible risks, owning your authority and sharing it well when it makes sense. Staying empathic, agile, and present amidst ambiguity and adversity is essential to cultivating the resilience and integrity needed to become a leader in an increasingly transparent society. That is what this course is designed to help you do!


Marketing

Advanced Tech Product Management
MKTG-GB.2193 (1.5 Credits)
Prof. Andrew Breen
Thursdays, 6:00-9:00pm
Specializations: Product Management; Entertainment, Media & Technology

Technology is pervasive across virtually every industry. Tech is no longer a vertical and now requires workers to be well versed in how to develop, create and manage technology either as a business or a key element thereof. The modern approach to technology development and management arose out of entrepreneurial technology ventures which are now some of the largest companies in the world. Even at scale, those companies are still nimble and innovative -- let alone the next generation of them which are constantly emerging. This, plus the fact that technology is now in now important in every industry, has incumbents scrambling to be competitive. One way they are doing this is hiring people with technology experience. However, they are also re-organizing into product-customer centric iterative and experimental technology organizations. There has never been more competition for tech workers. In the 21st century organization -- learning from tech companies -- the key roles revolve around engineering (software & hardware), design, data science and product management. Of the four, the first three have advanced academic program but the last, product management, has no academic offering meaning workers must gain knowledge and experience on the job. The trap is that most PM jobs require experience. Those trying to break into a tech role as a PM cannot easily gain that. This course is designed to cover advanced topics and scenarios a product manager faces in the real world across a wide variety of product types, industries and organizational structures ranging from startups to large organizations. Building on the fundamentals covered in Tech Product Management (MKTG-GB.2191), this course advances on the tools, techniques, best practices and real world situations for what a product manager faces in trying to deliver against product, company and user objectives.


Technology

Introduction to AI & Its Applications in Business
TECH-GB.3332 (3.0 Credits)
Prof. Alexander Tuzhilin
Thursdays, 6:00-9:00pm
Specializations: Business Analytics; Management of Technology

The field of AI will fundamentally transform many industries within the next few years. According to the World Economic Forum report, AI will create 133 million new and displace 75 million old jobs worldwide within the next few years, contributing up to $15 trillion to the global GDP by 2030, according to PwC. There is an acute AI skills shortage: the worldwide demand for the AI jobs is measured in millions, while there are about 300,000 AI professionals worldwide. Not surprisingly, AI-related jobs are among the fastest growing and the most in-demand today. The purpose of this course is to provide the students with a comprehensive introduction to the recent developments in AI through the coverage of fundamental AI concepts, practical business applications and the hands-on experiences with modern AI frameworks, such as Facebook’s PyTorch and Google’s TensorFlow. Periodically, experts from the industry will be invited to share their experiences pertaining to the AI topics covered in class, share their perspectives on the topics with the students, and also discuss current trends and future directions of the AI technologies.

Energy- Technologies, Business, Regulations
TECH-GB.2385 (3.0 Credits)
Prof. Steven Koonin
Mondays, 6:00-9:00pm
Specializations: Global Business

This course will cover the technologies, economics, and policies of existing energy systems, together with the business and policy frameworks that support them. This course will also explore the opportunities and challenges in developing and deploying “clean”, reliable, and affordable energy.


Spring 2020 By-Permission Only Courses

Experiential Learning

Tech and the City
TECH-GB.2345.20
Prof. Arun Sundararajan
Tuesdays & Thursdays, 1:30-2:50pm
To apply, visit the Office of Student Engagement website

Have you ever wondered what it's like to run a high-tech startup? This course provides students with immersive experiential learning about digital entrepreneurship through the lens of successful early-stage technology companies. Student teams are embedded into different New York City-based startups from the investment portfolios of Union Square Ventures and other tech-focused venture capital firms. Students work with founders and investors to understand business models, assess metrics and their connection to growth and funding, and lead a customer-centric assessment of the company's products. Activities include structured discussions, journal writing, in-class peer presentations coupled with guest sessions from industry experts. They emerge from the course with an experience-based appreciation of the transformative potential of digital technologies, of the tech entrepreneurship environment of NYC, and the risks faced by high-tech startups that underinvest in understanding their customers.

Consulting Practice - two sections
MGMT-GB.3306.30 (3.0 Credits)
Mondays, 6:00-9:00pm
To apply, visit Office of Student Engagement
Prof. Sonia Marciano
MGMT-GB.3306.31 (3.0 Credits)
Prof. Monica Stallings & Prof. Laura Fox
Mondays, 6:00-9:00pm
To apply, visit Office of Student Engagement

Graduate management students and the organizations that hire them are increasingly demanding that management education be directly applicable to real-world needs. The Consulting Practice course in conjunction with the Stern Consulting Corps (SCC) is a hands-on experiential learning opportunity that will allow students to work in teams to tackle a business issue or opportunity for a prominent for-profit or non-profit firm while applying in real time the key steps of the consulting process they are learning in the classroom. Because the projects are interdisciplinary, this course enables students to fuse theory with practice and allows them to gain hands on experience.

FinTech Experiential Learning
INTA-GB.2313.20
Prof. Kathleen Derose
Tuesdays and Thursdays, 3:00-4:20pm
To apply, visit Office of Student Engagement

This is a hands-on FinTech experiential learning course conducted in partnership with two corporates. Projects will be designed by the corporates in conjunction with the faculty, and the class deliverable will be successful completion of the project. There will be in-class instruction to complement the project, combined with time spent with the partner companies. The planned projects are with a major international bank and the one of the largest sports marketing entities. Both projects will be FinTech-related with a component of data science.

Stern Signature Projects (1.5-3.0 credits)
INTA-GB.XXXX
Faculty: TBD
Day/Time: TBD
To apply, visit Office of Student Engagement

Stern Signature Projects (SSP) is an experiential platform that provides unique applied learning opportunities which align Stern MBAs with leading faculty and research centers with the NYU network to tackle complex questions and leverage system-level thinking to help solve some of the greatest challenges of the 21st century. Anyone can read business concepts in a textbook, but through SSP our students have the chance to tackle those issues in real time.

Commercialization of Frontier Technologies
MGMT-GB.2321.20
Prof. Ari Ginsberg
Mondays, 1:30-4:20pm
To apply, visit Office of Student Engagement

Developing a solid understanding of frontier technologies that are poised to revolutionize all aspects of human affairs, including future business, is becoming increasingly important for students seeking to pursue a leadership role in the world of commerce. At the top of the list of such technologies are robotics and mechatronics, which integrate mechanical, electrical, electronics, and computing technologies, as well as software engineering and machine learning, in the design, development, and control of diverse systems used in a range of industries. Students do not need to have a background in robotics or mechatronics because the course is designed to help students familiarize themselves with the technical aspects of developing mechatronics and robotics inventions and the research and assessment activities that need to be conducted to turn a viable new technology into a marketable product. The course will be divided into two learning modules - The first module: A structured process for assessing the commercial viability of a new technology through short lectures and discussion. It will also provide students with the opportunity to conduct real-world analysis of the commercialization potential of a new robotic technology invention developed at NYU’s Tandon School of Engineering. The second module: Through lectures and concrete experiences with devices being developed in the Mechatronics, Controls, and Robotics Lab (MCRL) at Tandon School of Engineering, students will learn about the fundamentals, hardware, software, and applied elements of mechatronics and robotics.


Finance

Managing Investment Funds
FINC-GB.3320.20 (3.0 Credits)
Prof. Anthony Marciano
Tuesdays and Thursdays, 12:00-1:20pm
To apply, visit nyumpsif.com

The Michael Price Student Investment Fund (MPSIF) is a family of funds managed directly by NYU Stern MBA students. The fund was established in 1999 through a generous gift from Michael Price, managing partner, MFP Investors, LLC and former chairman of Franklin Mutual Series funds. MPSIF provides students with hands-on experience managing a real fund with significant assets. The fund is divided into three equity funds (including an ESG fund) - Growth, Value and Fixed Income. While each fund has its own performance benchmark, MPSIF's primary goal is to deliver positive returns that exceed the rate of inflation. As of Feb. 2019, MPSIF had assets under management of $2.11 million, excluding more than $1.08 million in mandated distributions since its inception. Since March 2000, MPSIF has earned a cumulative return (after trading costs) of 74.3%, or 5.2% per annum. About 40 students enroll each year and are responsible for screening and evaluating stocks, preparing and presenting pitches for buy and sell recommendations and strategizing on broader portfolio allocation and risk management decisions. Students also write a newsletter and prepare annual and semi-annual reports to the MPSIF Board of Advisors. Students gain invaluable experience in investment management, which provides a competitive advantage when interviewing for summer internships or full-time employment after graduation. Managing the diverse tasks in MPSIF relies on teamwork and the course requires students to draw on their knowledge of finance, macroeconomics, accounting, competitive analysis, strategy and marketing.


Marketing

Commerce & Craft of Cinema: Cannes Film Festival (3.0 credits)
MKTG-GB.2313.D1
Prof. Alvin Lieberman
Trip and Pre-/Post-trip meetings (see syllabus)
See syllabus for application

This is a specialized EMT course designed to provide students with a framework for understanding the dynamics of the film industry including the complete process from crafting the idea for a film script, hiring or becoming a producer, financing the project, selling it to a studio or independent production company, building a team, production elements, post production including music acquisition, marketing, distribution and exhibition, international, and domestic. The course includes learning about distribution and exhibition, marketing and building audience awareness, research applications, international licensing, and preparation for career in the industry. It is offered during spring break and involves a trip to the west coast. In addition to tuition, students have to pay travel and living expenses.


Operations

Operations in Panama: A Man, A Plan, A Canal: Panama (3.0 credits)
OPMG-GB.2312.D1
Prof. Harry Chernoff & Prof. Kristen Sosulski
Trip and Pre-/Post-trip meetings (see syllabus)
See syllabus for application

This advanced elective will be a 3-credit course studying the major businesses operating in Panama. During a one-week visit, students will observe and study the intricacies of the Panama Canal from an operations management point of view. Process techniques and strategies abound within this fascinating operation. Although the canal is certainly the country's major attraction, financial revenues from the canal have allowed Panama to emphasize other developments including real estate projects and major tourism improvements. Specific topics studied will include: the Panama Canal and its effect on the global shipping supply chain, history of the canal and independence of Panama, modern banking and real estate development, economic growth in the tourism industry, urban development and infrastructure of major cities. All of the classes, tours, speaker sessions and group meetings must be attended by students for course credit. No exceptions. The course will be limited in enrollment. Details will be announced.