Entertainment, Media, and Technology Specialization

The entertainment, media, and technology specialization is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion). Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including marketing, finance, economics, accounting, management, law, and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media, and publishing.

Academic Advisor: Professor Paul Hardartphardart@stern.nyu.edu

Course List

Part I of the Specialization: 

MKTG.2119 Entertainment & Media Industries (1.5 Credits)

Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

Course NumberCourse Title
BSPA-GB.2120Entertainment Law
ECON-GB.2119Entertainment and Media: Markets & Economics
ECON-GB.2123Chinese Consumer, Media and Technology Markets
ECON-GB.2162Sports Analytics in Practice
ECON-GB.2345The Business of Platforms, Networks, and Two-sided Markets         
ECON-GB.2360Sports Economics
FINC-GB.3125Corporate Strategy and Finance in Entertainment and Media
FINC-GB.3126Financial Analysis-Entertainment and Media
FINC-GB.3128Business Development in Media and Entertainment
FINC-GB.3143Digital Music Business
FINC-GB.3196Mergers and Acquisitions: Media, Entertainment and Consumer Internet
INTA-GB.2307Tech Industry Drivers: An Analytical Framework
INTA-GB.3140Tech Evolution & Econ
INTA-GB.3143Digital Music Business
INTA-GB.3145Investment Banking and Private Equity in Media and Entertainment Finance
INTA-GB.3323Tech Solutions
INTA-GB.3371Independent Study: Signature Project - NYU Production Lab*
MGMT-GB.2332Managing a High Tech Company
MGMT.GB.3155Technological  Innovation Strategy
MGMT-GB.3337Foundations of Technology Entrepreneurship
MKTG-GB.2114The Business of Sports Marketing
MKTG-GB.2116The Business of Producing: Entrepreneurship in Entertainment & Media
MKTG-GB.2118Television Management
MKTG-GB.2120Movie Marketing and Distribution
MKTG-GB.2123Deal Making and Business Development in Media
MKTG-GB.2124Digital Disruption: Creating and Capturing Value
MKTG-GB.2125Digital Media Innovation
MKTG-GB.2132Digital Transformations in Media & Entertainment
MKTG-GB.2133   Digitalization and Society:The Fourth Industrial Revolution
MKTG-GB.2150Social Media & Mobile Technologies
MKTG-GB.2173New Media in Marketing
MKTG-GB.2191Technology Product Management
MKTG-GB.2192Predicting the Future of Technology
 MKTG-GB.2193Tech Product Management II
MKTG-GB.2313The Craft and Commerce of Cinema: Cannes Film Festival**
MKTG-GB.2325Digital Media Innovation
MKTG-GB.2370New Products
MKTG-GB 2392Strategic Foresight and Predicting the Future of Technology
MKTG-GB.3152Strategy in Technology Intensive Industries
OPMG-GB.2313Operations in Entertainment: Las Vegas
OPMG-GB 2354Decision Analytics for Sports
TECH-GB.2318Digital Strategy
TECH-GB.3162Emerging Technologies
TECH-GB.3362Emerging Technology and Business Innovation

*This course must be manually pointed in order to fulfill your specialization requirements. Please contact Academic Affairs and Advising for more information. 
For course descriptions, please see the Office of Records & Registration website.

**MKTG-GB.2142 & MKTG-GB.2143 The Craft and Commerce of Cinema: Cannes Film Festival - (total of 3.0 credits)