Entertainment, Media, and Technology Specialization

The entertainment, media, and technology specialization is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion). Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including marketing, finance, economics, accounting, management, law, and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media, and publishing.

Academic Advisor: Professor Paul Hardartphardart@stern.nyu.edu

Course List

Part I of the Specialization: 

MKTG.2119 Entertainment & Media Industries (1.5 Credits)

Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

Course Number Course Title
BSPA-GB.2120 Entertainment Law
ECON-GB.2119 Entertainment and Media: Markets & Economics
ECON-GB.2123 Chinese Consumer, Media and Technology Markets
ECON-GB.2162 Sports Analytics in Practice
ECON-GB.2345 The Business of Platforms, Networks, and Two-sided Markets         
ECON-GB.2360 Sports Economics
FINC-GB.3125 Corporate Strategy and Finance in Entertainment and Media
FINC-GB.3126 Financial Analysis-Entertainment and Media
FINC-GB.3128 Business Development in Media and Entertainment
FINC-GB.3143 Digital Music Business
FINC-GB.3196 Mergers and Acquisitions: Media, Entertainment and Consumer Internet
INTA-GB.2307 Tech Industry Drivers: An Analytical Framework
INTA-GB.3140 Tech Evolution & Econ
INTA-GB.3143 Digital Music Business
INTA-GB.3145 Investment Banking and Private Equity in Media and Entertainment Finance
INTA-GB.3171 Independent Study: Signature Project - NYU Production Lab*
INTA-GB.3323 Tech Solutions
MGMT.GB.3155 Technological  Innovation Strategy
MGMT-GB.3337 Foundations of Technology Entrepreneurship
MKTG-GB.2114 The Business of Sports Marketing
MKTG-GB.2116 The Business of Producing: Entrepreneurship in Entertainment & Media
MKTG-GB.2118 Television Management
MKTG-GB.2120 Movie Marketing and Distribution
MKTG-GB.2123 Deal Making and Business Development in Media
MKTG-GB.2124 Digital Disruption: Creating and Capturing Value
MKTG-GB.2125 Digital Media Innovation
MKTG-GB.2132 Digital Transformations in Media & Entertainment
MKTG-GB.2133    Digitalization and Society:The Fourth Industrial Revolution
MKTG-GB.2150 Social Media & Mobile Technologies
MKTG-GB.2173 New Media in Marketing
MKTG-GB.2191 Technology Product Management
MKTG-GB.2192 Predicting the Future of Technology
 MKTG-GB.2193 Tech Product Management II
MKTG-GB.2313 The Craft and Commerce of Cinema: Cannes Film Festival**
MKTG-GB.2325 Digital Media Innovation
MKTG-GB.2370 New Products
MKTG-GB 2392 Strategic Foresight and Predicting the Future of Technology
MKTG-GB.3152 Strategy in Technology Intensive Industries
OPMG-GB.2313 Operations in Entertainment: Las Vegas
OPMG-GB 2354 Decision Analytics for Sports
TECH-GB.2318 Digital Strategy
TECH-GB.2332 Managing a High Tech Company: The CEO Perspective
TECH-GB.3162 Emerging Technologies
TECH-GB.3362 Emerging Technology and Business Innovation

*This course must be manually pointed in order to fulfill your specialization requirements. Please contact Academic Affairs and Advising for more information. 
For course descriptions, please see the Office of Records & Registration website.

**MKTG-GB.2142 & MKTG-GB.2143 The Craft and Commerce of Cinema: Cannes Film Festival - (total of 3.0 credits)