Business Analytics Specialization

(Formerly Data, Models & Decisions)

The business analytics specialization deals with the use of data and mathematical and statistical models as a means for aiding the decision process in all of the functional areas of business.  The use of data and models has become very important in business because of the volume of data available as a result of the internet and the increasing number and sophistication of electronic touch points among people and business and government entities. The use of computer and information technology plays an important part in this specialization. 

A specialization in business analytics enables the student to understand and use different mathematical and statistical models to apply to their own area of interest.  As examples:

  1. A financial analyst may want to predict returns on a stock or index based on historical data.
  2. A production engineer may want to predict the time it takes to complete a given task in terms of characteristics of that task.
  3. A media buyer may want to measure the impact of advertising and other variables on sales.

A specialization in business analytics allows students to choose from a menu consisting of a wide variety of relevant courses in statistics, operations, information technology, and marketing, according to their area of interest and career path.  The skills learned in these specializations would help them be more effective in their careers as Financial Analysts, Consultants, and Marketing Research experts.

Academic Advisor: Yannis Bakos,

Course List

Take 9 credits from the following list: 

Course NumberCourse Title
ACCT-GB.3328Financial Statement Analytics Using Python
ECON-GB.3351Econometrics I
FINC-GB.2328Real Estate Data Science, Artificial Intelligence, and Machine Learning
MKTG-GB.2344Data Driven Decision Making: Managerial
MKTG-GB.2354Data Driven Decision Making: Technical
MKTG-GB.2355Retail Strategy & Analytics
OPMG-GB.2150Decision Models & Analytics
OPMG-GB.2350Decision Models and Analytics
OPMG-GB.2351Decision Making Under Uncertainty
OPMG-GB 2354Decision Analytics for Sports
STAT-GB.2301Regression and Multivariate Data Analysis
STAT-GB.2302Forecasting Time Series Data
STAT-GB.2308Applied Stochastic Processes for Financial Models
STAT-GB.3302Statistical Inference and Regression Analysis
STAT-GB.3310Applications of Statistical Methods to Business, Politics and Policy
STAT-GB.3321Introduction to Stochastic Processes
TECH-GB.2134R Programming for Data
TECH-GB.2146Databases for Business Analytics
TECH-GB.2147Databases for Business Analytics*
TECH-GB.2148Dealing with Data
TECH-GB.2149Data Management and Strategy: Building a Growth-Driven Data Strategy
TECH-GB.2336**Data Science for Business Analytics - Technical
TECH-GB.2346Dealing with Data
TECH-GB.2350Robo Advisors and Systematic Trading
TECH-GB 3106Data Visualization
TECH-GB.3109Digital Marketing Analytics
TECH-GB.3136Data Science and Predictive Analytics
TECH-GB.3306Data Visualization
TECH-GB.3310Digital Marketing Analytics
TECH-GB.3332Intro to AI & Its Implications in Business
TECH-GB.3336**Data Science for Business Analytics - Managerial

*Note: TECH-GB.2146 and TECH-GB.2147 are equivalent courses. If interested in this course, MBA Students should enroll in TECH-GB.2147
**Note: Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).

For course descriptions, please see the Office of Records & Registration website.