Brand Management Specialization

The Brand Management Specialization prepares students to manage a product in a company.  Brand managers are responsible for orchestrating the design, positioning, development, and delivery of successful products.   They generate, develop, and curate ideas, design products, create strategies and roadmaps, and plan releases.  To be effective in this role, brand managers must have not only a deep understanding of the market, the user, and the product, but knowledge of all the functions on which they depend and the ability to coordinate their efforts.  This includes making sure that researchers provide the needed customer insights, engineers build the right products, salespeople sell, and the supply chain delivers. 

Academic Advisor: Professor Russell Winer, 212-998-0540

Course List


MKTG-GB.2365 Brand Strategy
(For students beginning the MBA program during or after Fall 2020)

Complete the remaining credits from the list below:

Course NumberCourse Title
BSPA-GB.2306Social Entrepreneurship in Sustainable Food Business
ECON-GB.2345The Business of Platforms, Networks, and Two-sided Markets
INTA-GB.2122Disruption, Entrepreneurship & Social Impact 
INTA-GB.2307Tech Industry Drivers: An Analytical Framework
INTA-GB.3323Tech Solutions
INTA-GB.3340Digital Marketing
MGMT-GB.2321Commercialization of Frontier Technologies
MGMT-GB.3155Tech Innovation Strategy
MKTG-GB.2103Marketing & Sustainability
MKTG-GB.2109Advertising 3.0: Communication in the Digital Age
MKTG-GB.2128Consultative Selling
MKTG-GB.2129Sales Management
MKTG-GB.2147Consumer Behavior
MKTG-GB.2150Social Media & Mobile Technologies
MKTG-GB.2173New Media in Marketing
MKTG-GB.2190Marketing Hi-Tech Products
MKTG-GB.2191Tech Product Management
MKTG-GB.2192Predicting the Future of Technology
MKTG-GB.2193Tech Product Management II
MKTG-GB.2323Marketing and Sustainability
MKTG-GB.2327Research for Customer Insights
MKTG-GB.2344Data Driven Decision Making: Managerial
MKTG-GB.2347Consumer Behavior
MKTG-GB.2350Marketing Planning & Strategy
MKTG-GB.2368Consulting Lab: Branding
MKTG-GB.2370New Products
MKTG-GB.2371Innovation and Design
MKTG-GB.2376Next Gen Fashion
MKTG-GB 2392Strategic Foresight and Predicting the Future of Technology
MKTG-GB.3150Marketing Planning & Strategy
MKTG-GB 3152Strategy in Technology Intensive Industries
MKTG-GB.3340Digital Marketing Fundamentals
TECH-GB.2131High-Tech Start-Ups & Products: A Technical Perspective
TECH-GB.2135Programming in Python
TECH-GB.2331Hi-Tech Start-Ups and Products
TECH-GB.2335Programming in Python & Fundamentals of Software Development
TECH-GB.2336*Data Science for Business Analytics - Technical
TECH-GB.2345Tech and the City: Customer-Centric Digital Entrepreneurship
TECH-GB.3109Digital Marketing Analytics
TECH-GB.3162Emerging Technologies
TECH-GB.3310Digital Marketing Analytics
TECH-GB.3322Design & Development of Web & Mobile Apps
TECH-GB.3336*Data Science for Business Analytics - Managerial
TECH-GB.3362Emerging Technology & Business Innovation

* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).

For course descriptions, please see the Records & Registration website.