Academic Affairs and Advising | Brand Management Specialization

The Brand Management Specialization prepares students to manage a product in a company.  Brand managers are responsible for orchestrating the design, positioning, development, and delivery of successful products.   They generate, develop, and curate ideas, design products, create strategies and roadmaps, and plan releases.  To be effective in this role, brand managers must have not only a deep understanding of the market, the user, and the product, but knowledge of all the functions on which they depend and the ability to coordinate their efforts.  This includes making sure that researchers provide the needed customer insights, engineers build the right products, salespeople sell, and the supply chain delivers. 


Academic Advisor: Professor Russell Winer, 212-998-0540
 

Course List

Required:

MKTG-GB.2365 Brand Strategy
(For students beginning the MBA program during or after Fall 2020)

Complete the remaining credits from the list below:

  
* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).

For course descriptions, please see the Records & Registration website.