Luxury Marketing Specialization

The specialization in luxury marketing allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. This is an important part of the economy, both in the US and worldwide. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system. This specialization offers a wide range of courses, including the Doing Business in Italy, which takes place in Milan during Spring Break and provides students with exposure to the high fashion and luxury industry in one of the fashion capitals of Europe.  Luxury industry companies who have hired Stern graduates recently include Louis Vuitton, Bloomingdale's, Chanel, Coach, Hermès, and Tiffany.

Academic Advisor: Professor Thomaï Serdari, 212-998-0540 (For Stern MBA Students Only)
Non-Stern MBA students must follow the cross-registration procedures in order to take Stern classes. 

Course List

Part I of the Specialization:

MKTG-GB.2326 Luxury Marketing (3 credits) or MKTG-GB.2126 Luxury Marketing (1.5 credits)

Part II of the Specialization:

Complete the remaining credits for the specialization with the addition of courses from this list:

Course NumberCourse Title
DBIN-GB.3111Doing Business in Italy (Luxury Retail & Branding)
DBIN-GB.3124Doing Business in France (Luxury & Marketing)
INTA-GB.3312Intl Immersion: Luxury & Retail 
INTA-GB.3344Fashion Law and Business
MKTG-GB.2128Consultative Selling
MKTG-GB.2129Sales Management
MKTG-GB.2147Consumer Behavior
MKTG-GB.2347Consumer Behavior
MKTG-GB.2350Marketing Planning & Strategy, with approved luxury project**
MKTG-GB.2355Retail Strategy & Analytics
MKTG-GB.2365Brand Strategy, with approved luxury project**
MKTG-GB.2368Consulting Lab: Branding & Innovation, with approved luxury project**
MKTG-GB.2371Innovation and Design, with approved luxury project**
MKTG-GB.2376Next Gen Fashion, with approved luxury project**
MKTG-GB.3150Marketing Planning & Strategy
OPMG-GB.2306Supply Chain Management (Business Logistics)
OPMG-GB.2308Retail Operations & Supply Chain Management 

Maximum of 3 credits from the list below:

Course NumberCourse Title
INTA-GB.3313Luxury & Retail Digital Solutions, with approved luxury project**
INTA-GB.3314Luxury & Retail Solutions with approved luxury project**

* Course is not currently offered, but is still applicable.
**As of Summer 2018, in order for these courses to count toward the Luxury Marketing Specialization, the course project must focus on luxury.  Once your professor has approved a luxury project and completed this form, you must submit the form to Academic Affairs and Advising. 

For course descriptions, please see the Office of Records & Registration website.