Marketing Specialization

The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities.  Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management.  The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans.  Students electing the marketing specialization take jobs across the broad spectrum of business.  They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.

Academic Advisor: Professor Russell Winer, 212-998-0540
 

Course List

REQUIRED:

COR1-GB.2310 Marketing (or equivalent), plus 9.0 additional credits

RECOMMENDED:

MKTG-GB.2327 Research for Customer Insights
MKTG-GB.2347 Consumer Behavior

All MKTG-GB courses apply plus the following:

Course Number Course Title
BSPA-GB.3103 Corporate Branding & Sustainability
DBIN-GB.3111 Doing Business in Italy (Luxury Retail & Branding)
INTA-GB.2140 Narrative & Numbers
INTA-GB.3340 Digital Marketing
OPMG-GB.2306 Supply Chain Management (Business Logistics)
TECH-GB.2336 Data Science for Business Analytics - Technical
TECH-GB.3136 Search and the New Economy
TECH-GB.3310 Social Media and Digital Marketing Analytics
TECH-GB.3335 Electronic Communities
TECH-GB.3336 Data Mining for Business Analytics - Managerial


 

For course descriptions, please see the Records & Registration website.