Academic Advisor: Professor Russell Winer, 212-998-0540
COR1-GB.2310 Marketing (or equivalent), plus 9.0 additional credits
MKTG-GB.2327 Research for Customer Insights
MKTG-GB.2347 Consumer Behavior
All MKTG-GB courses apply plus the following:
|Course Number||Course Title|
|BSPA-GB.3103||Corporate Branding & Sustainability|
|DBIN-GB.3111||Doing Business in Italy (Luxury Retail & Branding)|
|INTA-GB.2140||Narrative & Numbers|
|OPMG-GB.2306||Supply Chain Management (Business Logistics)|
|TECH-GB.2336*||Data Science for Business Analytics - Technical|
|TECH-GB.3136||Search and the New Economy|
|TECH-GB.3310||Digital Marketing Analytics|
|TECH-GB.3336*||Data Science for Business Analytics - Managerial|
* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).
For course descriptions, please see the Records & Registration website.