Brand Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Brand Management is good preparation for careers in product management, brand management, marketing management, and consulting.
Sample Courses:
- Brand Strategy
- Data Driven Decision Making
- Research for Customer Insights
- Consultative Selling
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- Marketing Hi-Tech Products
- New Product Development
- Pricing Strategy
- Innovation and Design
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| Please note that this is a selection of courses and is subject to change. For more information, visit the course index. |
- Brand Management
- Luxury/Retail Marketing
- Market Research
- Marketing
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- Pharmaceutical Marketing
- Product Management
- Marketing Consulting
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