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Full-time MBA | Digital Marketing

Digital Marketing

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

Sample Courses:

  • Advertising Management
  • Design and Development of Web and Mobile Applications
  • Digital Marketing
  • New Media in Marketing
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • Search and the New Economy
  • Social Media for Brand Management
Please note that this is a selection of courses and is subject to change. For more information, visit the course index.

Especially Applicable to Careers in Marketing, Entertainment, Media and Technology, and Luxury & Retail, such as:

  • Brand Management
  • Business Development
  • Luxury/Retail Marketing
  • Marketing
  • Market Research
  • News & Entertainment Media
  • Sports Marketing
  • Strategic Planning